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Salesforce Marketing Cloud Developer - Chennai @ Ayaninfotech ty

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 Salesforce Marketing Cloud Developer - Chennai

Desired Candidate Profile


AYAN InfoTech is looking for Salesforce Marketing Cloud Developer to join an exciting project based in Australia & US. We have multiple permanent job opportunities in Chennai & Delhi.

Title: Salesforce Marketing Cloud Developer
Location : Chennai & Delhi, India
Type: Permanent, full time
Experience: 3-9 Years

Required Skills & Experience:

This person will:
  • Design, develop and deliver Marketing Automation solutions using the Salesforce Marketing Cloud (SFMC) Platform, including email, Journey Builder, Cloud Pages, SMS, and push notification campaigns.
  • Engage with business stakeholders to understand required capabilities, integrating business knowledge with technical solutions for the Salesforce implementation
Minimum Requirements:
  • Minimum of 5+ years of total experience in front end technologies development and Salesforce.
  • Minimum of 3+ years of experience executing marketing automation using SFMC Journey Builder, Cloud Pages, Email Studio, Audience Builder, Contact Builder, and Automation Studio, SSJS, AMPscript, REST and SOAP APIs integration.
Support the Marketing Cloud platform and users while building, and maintaining functionality:
  • Configure account setup and administration for users and new Business Units (BUs, roles and permissions, sender profiles, RMM, Users, build data extensions, etc).
  • Prepare and update Marketing Cloud platform for each Salesforce Marketing Cloud release.
  • Manage updates and maintenance of Marketing Cloud Connector and custom preference center.
  • Document all system updates and solutions.
Execute marketing automation, email marketing and content strategies for campaign execution in Exact Target/Salesforce Marketing Cloud:
  • Enable and Execute Marketing Automations
  • Integrate and maintain SFDC and SFMC using Marketing Cloud Connector, Soap and Rest API, for real-time data exchange and for triggering email activity in ExactTarget using Journey Builder, Automation Studio, Contact Builder, etc.
  • Test Marketing Automations with dynamic content and multiple user paths.
  • Design, optimize, and execute campaigns using strategies such as A/B Testing, throttled sending, etc.
Marketing Campaign Personalization:
  • Build and execute email marketing campaigns using Content Builder.
  • Personalize email content for custom customer experience (i.e Dynamic Content, Advance Dynamic Content, AMPscript, etc.)
  • Leverage AMPscript and SSJS for dynamic content to include information from data extensions in emails and to update data extensions with information from Cloud Pages landing pages.
Email Tracking and Reporting:
  • Solid understanding of Marketing Cloud email tracking and reporting capabilities (link tagging, impression regions, etc.)
  • Manage dashboards and leverage analytics to optimize campaign results using ExactTarget reporting and Google Analytics
  • Understanding of how to create Salesforce reports and dashboards using email send and triggered send data in Sales Cloud a plus.
Subscriber and data management:
  • Work with Data Extensions, Profile management, and subscriber DE
  • Excellent knowledge of SQL fundamentals and other database technologies.
  • Update and maintain Relational Data Model
Can design mobile responsive creative websites and HTML emails. Expert in UI & and front-end web technologies: SSJS, HTML, CSS, Javascript/jquery.
  • Use of Create Microsites using Exact Target and auto-published them.
  • Configure Exact Target Microsite Activity and archived the Microsite Interaction.
  • Experienced in Illustrator, Dreamweaver, Optimizing websites to new browsers, handling cross-browser compatibility issues, optimizing performance, and designing websites layouts in Photoshop and converting them from PSD to HTML.
  • Experience in migrating the projects from jQuery to Angular JS
  • Writing controllers, services, directives and providers in angular at the web application level
  • Experienced in using the building and packaging tools like grunt, bower, and yeoman
  • Knowledgeable of web services and especially communicating with the restful endpoints
  • Experience in writing web application programs covering front-end / UI JQuery for building rich user-friendly, high-performance web applications.
  • Experience in developing scalable front-end user interfaces using HTML, CSS, and JavaScript, JQuery, and Angular JS.
  • Experience designing and testing compatibility for cross-browser and cross-platform Web application
  • Experienced in GUI development using Mustache template and Bootstrap.
  • Experience working with agile software development teams.
  • Experienced in working with CSS Background, CSS Layouts, CSS positioning, CSS text, CSS border, CSS margin, CSS padding, CSS table, Pseudo-classes, Pseudo-elements and CSS behavior in CSS.
Technical Skills and Certifications (these would be a plus):
  • Returnpath
  • Litmus
  • Salesforce Certified Marketing Cloud Email Specialist
  • Salesforce Certified Marketing Cloud Consultant
Technical Skills:
  • Languages
  • HTML
  • AmpScript
  • SSJS
  • SQL
  • Guide Template Language (GTL)
  • JavaScript
  • HTML/HTML5
  • CSS/CSS3
  • DHTML
  • XML
Technologies
  • Marketing Cloud / Exact Target
  • Journey Builder
  • Content Builder
  • Contact Builder
  • Audience Builder
  • Automation Studio
  • Web Studio
  • Data Extensions
  • Email Studio
  • Landing / Cloud Pages
  • Microsites
  • API Integrations (REST & SOAP)
  • Salesforce
  • Marketing Cloud Connector to Salesforce
Knowledgeable
  • Litmus or Return Path
  • A/B and other Testing
  • Email marketing best practices
  • Inbox deliverability
  • CAN-SPAM laws
  • SOAP and Rest API, Front End Languages and SQL is must have.

Please note we will be able to contact only shortlisted candidates for this role. We thank you in advance for your interest.

Contact Details:

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Keyskills:   pardot css salesforce customization Salesforce Developer sfdc developer

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Ayaninfotech ty

Ayaninfotech pty ltd We are an Australian based organisation that specialises in providing end to end IT Solutions across the SAP CRM space. We also provide recruitment services and work with a wide variety of organisations; ranging from SMEs to major Blue-chip organisations within Financial Ser...

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