Product Manager - B2B Marketing
- eopleZ HR
- 6 - 10 yrs
- Mumbai
- 5 years ago
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Desired Candidate Profile
JOB PURPOSE:
The role will actively manage product life cycles and administration to ensure a focused and profitable portfolio. The product manager will work closely with the brand manager, Marketing activation manager and the pricing manager in India to activate offers and the strategy. The product manager also will represent the market through local insight to the global product managers
KRAs:
- Translating global product category strategy and product range choices into local product marketing plans. Contribute local knowledge and insight to global product category strategies. Contribute to the 5 year innovation pipeline in order to grow, differentiate and evolve the portfolio.
- Managing the Product portfolio to deliver near and long term growth targets consistent with global space/brand strategies
- Implement the product category framework and follow the product portfolio management rules to simplify and manage the range
- Actively administer product life cycles to ensure a strategic and profitable portfolio,
- Managing the additions and deletions to the portfolio to simplify and evolve the range to maintain differentiation and ensure clear category product growth and exit strategies within the rules of the game framework
- Maintain Product Data Sheets
- Work within Pricing framework established for each product to maintain premiumisation
- Monitor and manage product and brand positioning and lifecycles for the product range in market, and action repositioning and rationalization as appropriate to deliver improved performance and reduced complexity.
- Monitor and drive category/product performance within Brand, product framework
- Execute the innovation pipeline with agreement from with offer activation, brand and communications in market
- Embedding product plans into the process to plan, implement and review product launches and measure product category performance. Contribute to the product management review in the cycle to ensure marketing interventions are reflected and tracked in operational planning.
- Ensure business compliance of Products and SKUs
- Ensure strong internal relationships within the wider marketing team to enable successful implementation of new product offers.
Education:
UG: B.Tech/B.E. - Any Specialization
PG: MBA/PGDM - Any Specialization
Doctorate: Doctorate Not Required
Contact Details:
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Keyskills: Product Marketing Sales Product Portfolio Management Brand Management Brand Positioning Marketing Management B2B Marketing New Product Operations Planning Senior Level
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