Digital Marketing Executive
- Yangpoo Marketing
- 1 to 3 Yrs
- Mumbai
- 4 years ago
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Job Description
About Us
Yangpoo Executive Education is a premium Edutechcompany, works closely with Students, Parents, Educational Groups, Corporates, and Government. We help individual students and corporates to identify their needs, learning goals and offer them the best-suited academic and non-academic management programs from leading Colleges and Universities as classroom and online modules.
Position: Digital Marketing Executive
Job Summary
Digital Marketing Executive will be responsible for developing and executing the company's online marketing strategy. The ideal candidate is well-rounded: analytical, and metrics-driven.
Responsibilities and Duties
Job Responsibilities - (SEM + Social Media + online campaigns) :
- Plan and execute affiliate, marketing database, email, social media and display advertising campaigns. Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Identify trends and insights, and optimize spend and performance based on the insights. Plan, execute and measure experiments and conversion tests.
- To create campaigns that deeply integrate with our products.
Required Experience, Skills and Qualifications
- Should have 1-3 years of experience in digital marketing.
- Demonstrable experience leading and managing SEM, affiliate marketing, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage & convert.
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Graduate/PG Degree. Strong Analytical bent of mind preferred.
- Exposure to website analytics tools (e.g., Google Analytics, Kissmetrics etc)
- Experience in setting up and optimizing Google Adwords, Facebook, Display media, affiliate marketing campaigns
- Strong analytical skills and data-driven thinking
- Should have Good writing & communication skills
Employement Category:
Employement Type: Full timeIndustry: Education / Training
Role Category: Internet Marketing
Functional Area: Not Applicable
Role/Responsibilies: Digital Marketing Executive
Contact Details:
Company: Yangpoo MarketingLocation(s): Mumbai
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