Digital Marketing Manager - Faridabad @ Instafeed Social Networking Pvt Ltd

Job Description

Key-skills required :

- Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities

- Provide SEO analysis and recommendations in coordination with elements and structure of App, websites and web pages

- Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific

- Administer search engine programs (XML sitemaps, feeds, webmaster tools) for purposes of diagnostic reporting on client projects

- Help to create and support marketing content to socialize and use for social media purposes (e.g. videos briefs, case studies, blog posts, posts from analysts and customers)

- Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals

- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments

- Research and administer social media tools in support of clients social media strategy

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals

- Monitor and evaluate search results and search performance across the major search channels

- Work closely with the other team members to meet client goals

- Experience with SEO Tools: Google analytics, SEO Moz, Google Webmaster tool, Bing webmaster tool, Majestic, Link analysis tools, competitor analysis tools, other link and keyword research tools.

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

Optimize copy and landing pages for search engine marketing

Perform ongoing keyword discovery, expansion and optimization

Research and implement search engine optimization recommendations

Research and analyze competitor advertising links

Develop and implement link building strategy

Work with the development team to ensure SEO best practices are properly implemented on newly developed code

Work with editorial and marketing teams to drive SEO in content creation and content programming

Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements :

Proven SEO experience

Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

Proven SEM experience with Facebook, Instagram, Youtube

Solid understanding of performance marketing, conversion, and online customer acquisition

In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

Experience with bid management tools

Experience with A/B and multivariate experiments

Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO and SEM

Desired Profile :

- Candidate must have minimum 2+ years of relevant experience in SEO.

- Should have Good Knowledge on Google updates, PPC.

- Minimum 5-10 successful SEO projects will be an added advantage.

- Candidate should have knowledge of latest SEO/SEM trends, methods and best practices.

- Ability to work independently on projects and also collaborate as a team member.

- Candidate must have Good English Communication skills, both oral and written.

- Should have worked on Google Analytics and Google Webmaster Tools

- Should have worked on Spammy Link Analysis

- Good in SMO Strategy Planning and Marketing.

- Website architecture design and analysis

- Good experience in HTML Coding and Analysis

- Worked on Pay per Click campaigns

- Expert Knowledge On Page Off Page SEO Optimization

- Social Media Optimization

- Content Marketing Strategies

- Proficiency in MS Excel

- Google Certification Preferred (Analytics & Adwords)

Perks and Benefits 

Negotiable

Job Classification

Industry: IT-Software / Software Services,
Functional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Marketing
Role: Marketing
Employement Type: Full time

Education

Under Graduation: Any Graduate in Any Specialization, Graduation Not Required
Post Graduation: Post Graduation Not Required, Any Postgraduate in Any Specialization
Doctorate: Doctorate Not Required

Contact Details:

Company: Instafeed Social Networking Pvt Ltd
Company: Instafeed Social

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Keyskills:   SEO Analysis PPC Google Analytics SMO Internet Marketing Digital Marketing SEM Pay Per Click Search Engine Marketing Social Media Optimization Search Engine Optimization