Performance Marketing Head
- V4u Hr Solutions
- 4 to 8 Yrs
- Bengaluru
- 4 years ago
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Job Description
End-to-end management of performance marketing activity across Paid marketing channels
Develop, test, learn and implement new initiatives across paid marketing channels
Work with the design/content team to ensure messaging across all channels are consistent
and aligned
Work closely with various cross functional teams to device and optimize audience strategies
Ensure budget is spent across performance channels efficiently
Track and report on key performance indicators to various stakeholders
Creating and executing a strong performance marketing strategy & execution plan
Developing and managing digital prospecting and remarketing campaigns
Managing budgets and campaigns across all digital channels to drive strong return on
investment and efficient CAC
Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic &
own media channels
Identifying and testing new channels to continue to meet or exceed established critical
metrics
Working closely with the management to share funnel conversion improvement ideas,
feedback & present results
Requirements:
Minimum 4 years hand on experience in implementing successful digital marketing campaigns and
strategies
About the Company
Through Bhanzu, we aim to eradicate math phobia and encourage careers in math and STEM fields among learners from across the
world. Bhanzu is bridging the gap between dreams and competence, by enabling students to realizecoding their full potential and introduce
them to science, coding and AI, through the lens of math.
Employement Category:
Employement Type: Full timeIndustry: Education / Training Role Category: Marketing / CommunicationMarket Research (MR) Functional Area: Not ApplicableRole/Responsibilies: Performance Marketing HeadContact Details:
Company: V4u Hr SolutionsLocation(s): Bengaluru
Keyskills: marketing strategy digital marketing budget management kpi analysis paid search campaigns marketing management performance management
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