Senior Manager - Performance Marketing
- Whitehat Jr
- 4 - 10 years
- Mumbai
- 2 years ago
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Job Description
Profile Roles and Responsibilities include but not limited to:
? This will be an individual contributor role who will be responsible for end-to-end planning, research, analysis and implementation level to perform the task and achieve the business goal.
? Own end-to-end execution, measurement, reporting and optimization of Google Facebook campaigns with goals to increase transactions, new users, acquired via Ad manager and AdWords
? Execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals
? Managing and maintaining large keyword lists
? Improve quality score of ads on Google and optimize campaign structure
? Running A/B tests across paid search campaigns landing pages
? Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
? Keep pace with search engine and PPC industry trends and developments
? Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal business goals
Skills Required:
? Preferably from a B2C (Consumer) centric background
? Experience on Google Analytics, Appsflyer / Firebase and Ads Manager
? Google Tag Manager and Amplitude or related tool experience is preferred but not necessary
? Should have minimum of 4 7 years of relevant hands-on experience into performance marketing campaigns via Facebook, Google and other digital platform.
? Experience towards PPC, ROI campaign
? Should have managed huge Performance Marketing Budgets
? Should be willing to be a part of fast-paced aggressive work culture growing start-up
? Should be willing to play an Individual Contributor role and manage the end-to-end planning and the implementation by his/her own.
? Should be analytically strong and a strategic thinker.
Behavioural: a) Radical Accountability: Run the vertical like your own business. Product is incredibly high quality.
b) Systems Thinking: Early stage start-up hence requires incredible detail orientation and process thinking. Do-er versus a talker.
c) Extremely creative/hacker mindset with In-depth knowledge of PPC ecosystem Backed by a reputed founder and two of the Top 3 India VCs, this is a once-in-a-lifetime chance to make tremendous wealth for an exceptional Performance Marketing Expert.
Job Classification
Industry: E-Learning / EdTechFunctional Area: Marketing & Communication,
Role Category: Marketing
Role: Marketing
Employement Type: Full time
Education
Under Graduation: Any GraduatePost Graduation: Any Postgraduate
Doctorate: Any Doctorate
Contact Details:
Company: Whitehat jrLocation(s): Mumbai
Keyskills: Marketing Manager
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Whitehat Jr
Whitehat Jr’s mission is to empower a whole generation of learners to become creators versus consumers of technology. The company teaches the fundamentals of coding-logic, structure, sequence and algorithmic thinking to enable kids to generate creative outcomes, e.g. websites, animations and apps....
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