Content Lead/ Senior Manager - Gurgaon ()
- Oasis Human Resource
- 8 to 13 Yrs
- Delhi, NCR
- 2 years ago
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Job Description
Roles and Responsibilities
- You will lead the content marketing team in creating engaging and unique research-driven thought leadership content, blogs, downloadable , SEO articles, videos, podcasts, guest-authored articles, business proposals, etc to guide customers through their journeys on the website and distribute content via organic search, social media, newsletters, etc.
- Understand our buyer personas and their goals and challenges to create a content marketing strategy to drive engagement. Work with cross-functional teams including digital marketing, product, sales, design, web-dev, etc.
- Translate the marketing strategy into funnel-focused content marketing programs to engage and acquire prospects
- Own the content calendar to scale our messaging and support lead-gen programs across regions
- Leading and building a social media strategy as a part of the overall content marketing roadmap.
- Work cross-functionally with Social, Content, PR, and Creative partners to inspire and raise the bar on marketing creatives.
- Ensuring the brand starts seeping into pop culture, and there is a consistent upwards trend in conversations, social engagement, and the equity for our content.
- Designing a framework that ensure the optimum and most efficient marketing deployment and its expected sampling/conversion outcomes.
- Bringing creative and executional excellence to all aspects of social media marketing including Moment marketing.
- Overseeing Performance Marketing for content
- Ensuring all social content marketing is on-brand, consistent in terms of style, quality, and tone of voice.
- Oversee and maintain operational processes by instituting systems and procedures to ensure an efficient, streamlined social media marketing process.
- Define mutually beneficial marketing roadmaps for that brand recognition and product adoption.
- Deep dive into consumption outcomes and marketing impact, and continually experiment on marketing approaches and tactics to consistently improve ROI.
- Make recommendations to the Head of Mktg, on content development and deployment approaches that would allow us to improve scale and conversion outcomes.
Desired Candidate Profile
Female candidates are preferable.
8- 10 years prior experience in content writing and marketing.
- Ability to hire, manage, mentor and inspire a team of content marketing professionals
- Prior experience in creating marketing content like SEO articles, thought leadership content,
blogs, downloadable , whitepapers, etc - Ability to strategize and create content and messaging relevant to the target audience
- Experience of having created communities & managing them will be a plus.
- Strong grasp of funnel-focused marketing activities to create demand
- Intellectual curiosity and eagerness to innovate and implement new content ideas
- Excellent written and verbal communication skills
- An eye for quality and attention to detail
- MBA/PGDM in Marketing or equivalent preferred.
- Should have handled Social Media.
Work from office
Monday-Friday (9:30am to 6:30pm)
Education MBA/PGDM in MarketingAbout Company
One of the leading reputed Media Industry.
Interested candidates can apply at hidden_email
Contact Person
Sayed Fizza
OASIS
Email Id - hidden_email
https://oasishrconsultant.com/
Employement Category:
Employement Type: Full timeIndustry: Media / Dotcom / Entertainment
Role Category: Content Development
Functional Area: Not Applicable
Role/Responsibilies: Content Lead/ Senior Manager - Gurgaon ()
Contact Details:
Company: Oasis Human ResourceLocation(s): Delhi, NCR
Keyskills: content content generation team handling digital marketing social media content writing content head content manager mba gurgaon
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