Digital Marketing
- Darwin Platform
- 3 to 7 Yrs
- Mumbai
- 2 years ago
- Email to a friend
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Job Description
Job Title : Digital Marketing Executive
Reporting Line : Digital Marketing Head
Direct Reportees : None
Roles and Responsibilities:
- Implement the overall digital marketing strategy, stay up to date with the latest technology and best practices to execute organization marketing approach.
- Measure performance of digital marketing efforts and oversee different digital marketing channels, Track SEO and Google Analytics data and make relevant analysis. Researches and analyse market trends, demographics, pricing schedules, competitor analysis and other relevant information to form marketing strategies and provide suggestions for improvement by identifying industry trends and aligning the approach.
- Plan and execute marketing campaigns and strategies as needed in response to collected data and other feedback.
- Manage frontend and backend website changes/updates, including company blog and news updates. Manage landing page creation, edits, testing and tracking.
- Derive leads from Organic traffic by studying user behaviour and creating user personas and manager Website updates accordingly for MQL leads through collaboration with SEO and Outreach team.
- Provide accurate reports and analysis to company management to demonstrate effective return on investment (ROI) of marketing campaigns, website and other social media channel performances.
- Provide information to sales team on how to market digitally and aligning efforts towards B2B, B2C potential lead generation and providing support for establishing channel partnership per the teams requirement.
- Curating and designing marketing content, campaigns, newsletters, blogs, webinars and webcasts. & social presence, event participation in collaboration with Content writer and Design team.
- Prepare and manage the digital marketing budget and expenses and invoices.
- Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events.
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
- Initiate and control surveys to assess customer requirements and dedication.
Desired Candidate Profile:
- Proven experience asDigital Marketing Executiveor similar role.
- Good understanding of market research techniques, data analysis and statistics methods.
- Thorough knowledge of strategic planning principles and marketing best practices.
- Proficient in MS Office and marketing software.
- Familiarity with social media and web analytics (e.g. WebTrends).
- Excellent communication and people skills.
- Strong organizational and time-management abilities.
- Creativity and commercial awareness.
- Should have basic knowledge of Adobe Illustrator, Photoshop, CorelDRAW, 3d Max and Adobe Master Collection or After effects, Video Editing and other SEO Tolls- free and paid.
Educational Background:
- Graduate in any discipline
- Digital Marketing Certification or relevant discipline
- MBA- Marketing will be a plus
Additional Pointers:
- Should be open to transfer to any other group company/department/location on the basis of management requirement.
- Should be open to take additional responsibilities apart from the current scope of work.
Employement Category:
Employement Type: Full timeIndustry: Media / Dotcom / Entertainment
Role Category: Media Planning / BuyingMarket Research (MR)
Functional Area: Not Applicable
Role/Responsibilies: Digital Marketing
Contact Details:
Company: Darwin PlatformLocation(s): Mumbai
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Keyskills: seo digital marketing paid media
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