Email Marketing Manager
- Skyleaf Consultants
- 4 to 6 Yrs
- Bengaluru
- 2 years ago
- Email to a friend
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Job Description
Responsibilities:
Responsible for managing daily operations of the email marketing channel
including: email content production, contact strategy development, list
management, segmentation, development, QA, deployment, testing and
optimization, as well as analytics and reporting
Manage email lists and data integration between our email service provider
(Salesforce Marketing Cloud) and CRM, set up HTML code, test and send
emails
Manage "one-off" cross-departmental email calendar, send volume, list
targeting, production, etc. and define cadence based on performance testing,
segmentation and organizational prioritization
Create and develop demand and lead generation activities, conversion
programs, and marketing campaigns that provide measurable improvement in
top-line and bottom-line growth and meet goals
Responsible for understanding email system configuration, source system
feed formats, data feed analysis, and platform capabilities and each area's
impact on campaign design and deployment
Implement the business logic using a rule-based language, configure and test
the business rules for email marketing campaigns
Define strategy for integrating dynamic content into emails and landing pages
to boost conversion metrics
Manage campaign workflows and coordinate with creative, digital marketing
and communication teams, and other internal teams to ensure deadlines are
met
Proactively monitor marketing metrics (open rates/click-
through/deliverability/etc.) and provide analysis of marketing campaigns and
recommendations for enhancing effectiveness
Develop A/B and multivariate testing strategies and optimize campaigns
based on learnings and business needs
Ensure solid deliverability through monitoring inbox deliverability,
unsubscribe/spam complaint rates, and other deliverability metrics
Create requirements for data needed to personalize and customize dynamic
content for each customer segment
Build emails using HTML or pre-existing templates. Make minor changes to
email creative and email template as needed. Build templates as necessary
Track and communicate results, success metrics and recommendations for
improvement
Seek opportunities to improve email development process / support model
driving efficiencies and faster time to market
Work closely with cross-functional teams and project manager in defining
requirements and on-boarding new programs to the platform
Qualifications
Bachelor's Degree Required
3+ years of email channel expertise, includes: CRM management, responsive
creative / technical design, deliverability, list segmentation, and best practices
Experience with major Email Service Provider (ESP) or CRM platform is
required.ESP experience with ExactTarget/Salesforce Marketing Cloud
preferred
Prior success with lead nurturing programs, triggered emails, and marketing
automation and content personalization efforts that have demonstrably
improved conversion and engagement
Expert knowledge of developing rule based logic and email templates that
integrate personalized dynamic content elements
HTML skills and experience with HTML editor tools and Photoshop required
Understanding of marketing funnel metrics and customer LTV analysis
Proven experience using analytics and analytics tools to measure success
and optimize campaigns
Knowledge of best practices for creating email templates, dynamic content,
testing methodologies, list segmentation, drip campaigns, deliverability and
CAN-SPAM laws
Ability to manage and prioritize multiple projects and work around tight
deadlines in a fast paced environment.
Strong editorial background, copywriting and copy editing skills are a plus
Direct Marketing experience a plus
Impeccable attention to detail
Employement Category:
Employement Type: Full timeIndustry: IT - Software
Role Category: Internet Marketing
Functional Area: Not Applicable
Role/Responsibilies: Email Marketing Manager
Contact Details:
Company: Skyleaf ConsultantsLocation(s): Bengaluru
Keyskills: html esp email marketing crm management marketing communication
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