Digital Ad Sales
- Aeron Sunshine
- 3 to 6 Yrs
- Delhi, NCR
- 4 years ago
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Job Description
Digital Ad Sales :
Maximizing sales revenues and achieving sales & collection targets through promoting & selling advertising space on radio & digital platforms of Fever network to clients
Role will involve:
Understanding, optimizing & packaging Advertisements & Content Inventory
Carrying out research on clients & understand their marketing strategy
Gathering market, competition/customer information to maximize revenue
Creating briefs according to clients needs with support from programming/creative team
Pitching of advertising options to clients on Radio & Digital platforms
Negotiating on rates and deliverables of a campaign with the buyers and managers for closing deals
Ensuring timely delivery of commitment through internal coordination
Coordination and integration with the Programming and Creative Solutions team.
Keep Business information and customer records up to date
Focus on New Business Development, Pure Money, Client Led Activations (CLA), Advertiser Funded Programs (AFP)
Optimum utilization of Sales Tools (SPANCO, CPG, SFDC etc)
Drive Digital Sales:
Understanding of Digital/Social Media Sales: Metrics related to Campaigns like Impressions, Reach, CTR (Click Through Rates), Leads etc.
Understanding of Digital/Social Media Pricing: CPM (Cost per Mille/Thousand), Cost per Click (CPC), Cost per Video View (CPVV), Cost Per Lead (CPL), Cost per Full Video View etc
Understanding basic formats of Digital Sales : Display, Video (Pre Roll, Mid Roll, Native, Contextual)
Digital sales for Podcast, FabPlay, FabMarket & other HT Digital offerings (i.e. hindustantimes.com, livehindustan.com, livemint.com)
Understanding of selling influencers on social media & their relative costing
Effective monetization of all social/digital platforms of Fever network
Coordination with digital marketing team for campaign execution
Focus on achieving monthly Collections targets
Exceptional interpersonal & communication skills
High on energy & very agile
Strong ability to grasp market challenges
Customer Centric & Result Oriented
Strong client relationships
Understanding of client needs and brands
Well versed with latest Digital Sales strategies
Employement Category:
Employement Type: Full timeIndustry: Media / Dotcom / Entertainment Role Category: Sales / BD Functional Area: Not ApplicableRole/Responsibilies: Digital Ad SalesContact Details:
Company: ShineLocation(s): Delhi, NCR
Keyskills: media sales digital ad sales display sales
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