Creating and executing a strong performance marketing strategy & execution plan
Developing and managing digital prospecting and remarketing campaigns
Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
Identifying and testing new channels to continue to meet or exceed established critical metrics
Working closely with the Growth to share funnel conversion improvement ideas, feedback & present results
Analyse the campaign performance wrt CTR, CPC, CPM, CPL, CPA and other key metrics and derive actionable insights
Employement Category:
Employement Type: Full timeIndustry: Medical / Healthcare Role Category: Marketing / Communication Functional Area: Not ApplicableRole/Responsibilies: Digital Marketing Executive