Marketing Head
- Laxshanta Business
- 7 to 8 Yrs
- Ludhiana
- 4 years ago
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Job Description
Job Responsibilities :
- Understanding your brands and products inside out.
- Drive a hands-on, startup-like approach with personal involvement at all levels and tasks
- Personally set up the marketing stack for all goals.
- Researching competitors and their strategies to find the gaps in the category and accordingly setting up marketing and advertising goals for the brand(s).
- Partnering with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches.
- Actively managing and growing SEM/SEO campaigns for new and existing categories and markets.
- Developing new channels of user acquisition to drive new growth and diversify channel-mix.
- Submitting weekly progress reports, presenting the quarterly marketing plan and strategy and ensuring data is accurately entered.
- Improving the efficiency of the team through process improvements, decision-making frameworks and automation.
- Evaluating the performance of the channels at regular intervals based on relevant KPIs and conducting A/B tests to ensure that performance is increased in the long term.
Other Skills :
- Very strong analytical skills, good command over numbers and sharp eye for data driven insights.
- Expertise in the areas of SEM.
- Knowledge in tools such as Google Analytics, Google Ads and Facebook/Instagram Ads.
- Ability to think strategically and structurally while solving growth problems.
Employement Category:
Employement Type: Full timeIndustry: Personal Care / Beauty Role Category: Marketing / CommunicationProduct Marketing Functional Area: Not ApplicableRole/Responsibilies: Marketing HeadContact Details:
Company: Laxshanta BusinessLocation(s): Ludhiana+ View Contact
Keyskills: marketing marketing operations marketing management sales marketing accountability
Fraud Alert to job seekers!
₹ 6 - 12 Lakh/Yr
Laxshanta Business
Company is positioned as one of the most trusted in Healthcare sector in India with a dominant network footprint contouring as one of the emerging Natural Healthcare company even since its inception backed by a strong track record of innovation.
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