Head - Online Business
- Whiteslips Global
- 12 to 20 Yrs
- Multi-City, India
- 4 years ago
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Job Description
Roles and Responsibilities
- Grow online commercial results (top and bottom lines) to achieve overall business revenue projections.
- Increase web traffic and promotions to drive online sales - booking revenue, gross margin.
- Deliver increased conversion rates and overall order size, managing margin performance across a variety of product lines.
- Providing superlative shopping experience through innovation & feature development, engagement and education NPS
- Manage the overall user experience, including site navigation, content development, sales checkout funnel, and promotional campaigns.
- Driving a winning digital shelf strategy - assortment, pricing, merchandising, content that leverages the power of mid premium brands.
- Manage social media integration, search engine optimization (SEO), and other monitoring methodologies and analytics.
- Oversee all brand touch points on site - ensure they reflect the latest brand guidelines and are optimized for customer experience.
- Daily management of site content including homepage assets, category pages, curated shops, site banners, and landing pages.
- Ensure good customer service by addressing and ensuring the timely resolution of customer issues or comments.
- Understand complex user needs and provide actionable user - centered insights.
- Create a roadmap for optimisation for the customer journey, identifying barriers, and monitor ecommerce trends.
- Create and deliver extraordinary content for every SKU in terms of nuances of craft, process and the artisan/ maker
- Track & monitor site metrics and features to help develop strategies and recommendations to further optimize and drive the sales.
- Provide analysis and reporting on metrics such as weekly/monthly sales by department, new product sell-through and offer code performance.
- Provide insights on customer shopping trends to support assortment selection and identify assortment gaps.
- Analyze the current market trends and conduct data analysis to determine initiatives that would increase the brand's awareness.
- Work cross-functionally with teams to ensure quality assurance (QA) and timely publishing of all web content.
Employement Category:
Employement Type: Full timeIndustry: Retail Role Category: Merchandising / Sourcing Functional Area: Not ApplicableRole/Responsibilies: Head - Online BusinessContact Details:
Company: Whiteslips GlobalLocation(s): Multi-City, India+ View Contact
Keyskills: go-to-market strategy strategy ecommerce development social media marketing channel business online management digital marketing luxury brand marketing
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₹ 1.0 - 3.5 Lakh/Yr
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