Asst Manager /Manager - Branding @ Sri Balajee

Job Description

Develop the national Brand strategy and brand plans including opportunities for the brand, promotion strategy, digital and content strategy to achieve targets on equity and market share
Propose brand specific goals Distribution, Awareness and Image based on analysis of current situation and company's business goals.
Create brand pull and loyalty for portfolio growth and achievement of brand targets through identification of relevant properties, initiatives, advertisement and effective utilization of ATL and BTL activities.
Assist Sales in developing volume and profit forecasts and recommend pricing for the specified brand.
Assist regional and trade marketing team in identifying drivers for key markets and preparing local brand plans aligned to the national plans.
Determine and communicate the appropriate positioning, pricing and packaging of relevant products.
Communicate on a timely basis any NPD/pack change initiatives and any promotion which have production implications (packaging materials/capacity).
Implement best practices across all brand initiatives/briefs with the agencies and monitor their adherence and stay compliant.
Champion and follow all policies relating to responsible marketing of alcoholic beverages which include DD&D, Sustainability, Sociability and alcohol.
Develop brands plan and identify channels.
Finalize creative content of brand plans for specified brands
Approve spends on promotion activities as per budget

Employement Category:

Employement Type: Full time
Industry: FMCG
Functional Area: Marketing & Communications
Role Category: Brand Manager
Role/Responsibilies: Asst Manager /Manager - Branding

Contact Details:

Company: Sri Balajee
Location(s): Bengaluru

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Rs 0 - 50K PM Rs 50K - 1 LPA Rs 1.0 - 1.5 LPA Rs 1.5 - 2.0 LPA Rs 2.0 - 2.5 LPA Rs 2.5 - 3.0 LPA Rs 3.0 - 3.5 LPA Rs 3.5 - 4.0 LPA Rs 4.0 - 4.5 LPA Rs 4.5 - 5.0 LPA Rs 5 - 6 LPA Rs 6 - 7 LPA Rs 7 - 8 LPA Rs 8 - 9 LPA Rs 9 - 10 LPA Rs 10 - 12 LPA Rs 12 - 14 LPA Rs 14 - 16 LPA Rs 16 - 18 LPA Rs 18 - 20 LPA Rs 20 - 22 LPA Rs 22 - 24 LPA Rs 24 - 26 LPA Rs 26 - 28 LPA Rs 28 - 30 LPA Rs 30 - 32 LPA Rs 32 - 34 LPA Rs 34 - 36 LPA Rs 36 - 38 LPA Rs 38 - 40 LPA Rs 40 - 42 LPA Rs 42 - 44 LPA Rs 44 - 46 LPA Rs 46 - 48 LPA Rs 48 - 50 LPA Rs 50 - 75 LPA Rs 75 Lakh - 1C PA Rs 1 Crore+ PA

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