Product Marketing Manager @ Adobe

Job Description

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Role description

We are seeking a highly independent, performance driven Product Marketing Professional who will drive marketing and demand for Adobe's web conferencing product under its Digital Learning suite. We are looking for seasoned B2B marketing professionals who will independently execute global marketing strategy, demand generation, partner marketing & product launches.

Responsibility
You will provide strategic direction to the global business plans and go-to-market strategy and be directly responsible for helping sales and channel partners achieve their sales target. You will allocate budgets, execute the plan, and establish a cadence of executive reviews to show the return on investment of marketing initiatives.
You will be managing brand and demand generation activities to grow brand awareness, build pipeline, drive traffic, conversions, and engagements. You will lead digital & field marketing programs, social campaigns and online events and be a custodian of the product messaging, customer communication and sales enablement.

• You will define, build, and execute Brand & Demand campaigns through search, display, social, online and field events & media partnerships. Analyze and measure effectiveness of existing campaigns and continuously develop new strategies to optimize touchpoints within a customer's journey to better conversions.
• You will lead Content marketing by contributing to content development for target consumers, collaborating with design and writing teams to produce high quality SEO optimized content.
• You will lead Partner marketing initiatives that support developing partner marketing strategies and campaigns along with joint marketing plans, evaluate marketing performance of partners and recommend improvements, establishing a regular cadence of reporting on ROI and effective execution.
• You will craft and execute effective positioning and messaging based on market trends and competitors that enable you to develop differentiated marketing strategies and influence product roadmap to increase our market presence and penetration.
• You will collaborate with pre-sales teams, partner sales managers, channel partners, product and engineering leadership, consulting and identify gaps and areas of opportunity to build positive change that will impact our customer's experience and business success.

Qualifications

• MBA from Tier-1 institutes.
• 8+ years of Product marketing plus Digital marketing experience for B2B SaaS products.
• Should have led and executed systematic product launches at a global scale.
• Funnel performance management & reporting experience to effectively track marketing funnel.
• Expertise in programmatic advertising and experience in reporting tools, such as Salesforce, Marketo, Demanbase, Emplifi and other Marketing Technology suite.
• Experience executing ABM strategy at scale with proven results will be a plus.
• Experience in creating and executing GTM for enterprise customers that have led to high engagement and pipeline building
• Excellent communication, presentation skills and language proficiency (written and verbal).
• Self-starter, independent, proactive, results-oriented, and a high degree of motivations to go above and beyond the task at hand.

Employement Category:

Employement Type: Full time
Industry: IT
Functional Area: IT
Role Category: Marketing Manager
Role/Responsibilies: Product Marketing Manager

Contact Details:

Company: Adobe
Location(s): Bengaluru

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