Marketing Manager || Bangalore @ Monster. India

Job Title: Marketing Manager
Location: Bangalore

Job description:

Work closely with the CxOs, Sales, and Product teams to roadmap launch and strategic growth using offline and online channels
Take on brand identity, awareness, and recognition
Develop product positioning and messaging that differentiates the product in the market
Understand customer requirements and translate into product needs
Research, write and publish content for blogs, whitepaper, web, and more
Develop sales and product marketing collateral (go-to-market strategies)
Develop and integrate regional marketing strategies (events, digital, PR, and more)
Analyse campaigns, consumer trends, and the competitive landscape
Lead the digital presence (SEO, PPC, Email and Social, etc.)
Generate leads and drive B2B customer acquisition and retention planning and execution
Develop and deliver end-to-end campaigns across digital platforms- Adwords, LinkedIn and other channels
Influence, educate and prompt senior colleagues on the benefits of marketing
Create intimate and lasting relationships with audiences and customers

Skills & Requirements:

5-7 years B2B SaaS/ Tech product marketing and/or content marketing
Experience in brand building, product launches, positioning strategies etc.
Experience content creation like blogs, videos etc.
Organic Lead Generation: SEO (Onpage, Off-page) ; Content Strategy , Content Development (text, audio & video), Content Distribution
Paid Lead Generation: SEM, PPC, SMM(paid), Events, Partnerships
Analytics: Effective Measurement of all marketing channels and learn from them periodically to optimize each channel as required.
Solid understanding of modern (digital) marketing techniques and channels (PPC, SEO, Content Marketing, B2B SaaS Marketplaces)
Self-management and accountability with solid leadership skills
Experience within a fast-changing, start-up, or similar environments (flexibility)
A positive forward-looking mindset.

Tools:
Google Adwords, Google Analytics, MS Office Suite
LinkedIn, FB, Twitter, YouTube - Ad/Campaign Accounts
Video/Audio Editing Tools
Brownie points if you have experience with content syndication and influencer marketing platforms