Product Manager - Emerging Markets - Mumbai @ USV

Job Description

Responsible for monitoring and improving market share of the brands assigned
Create and refine educational/training programs for customers and sales team that incorporate a variety of media formats including live forums, web based programs, tablet friendly training tools, white papers, case studies & patient testimonials, etc.
Develop and implement lifecycle maintenance campaigns for key products, including analyzing market research and sales analytics, ideating messaging, developing sales tools, identifying competitive threats and taking action to mitigate; and creating best in class marketing/PR initiatives to drive sales
Manage Direct to Patient program, including developing patient educational tools, measuring ROI, and leveraging social media to drive awareness
Partner with sales team to define and implement effective targeting, develop physician champions, and gather input to drive product improvements and marketing decisions
Work closely and effectively with internal marketing team, sales team, key opinion leaders, and physician customers to identify and/or evolve marketing and program opportunities
Work as part of cross-functional team (clinical, sales, marketing, manufacturing, R&D) in order to meet business objectives; Manage all projects within specified budget and timeline
Develop and implement procedures, files, records, and follow-up systems to ensure marketing processes are managed in a well-organized and timely manner
Remain current on domestic and international market dynamics and competitive developments
Train, brief and develop sales team on product knowledge and marketing strategy
Monitor , analyse and ensure proper implementation of marketing strategy
Ensure strategically relevant promotional material are available with the sales team on time
Coordinate with country heads and decision support group to ensure timely marketing support to assigned countries
Identify new products to launch across various countries
Develop and manage marketing plan including:
Strategically plan overall promotion objectives
Manage projects ensuring timelines and budgets are met
Execution of strategic and innovative marketing plans in a timely and cost-efficient manner
Develop campaigns to grow social media platforms including Facebook, Twitter, YouTube, and Instagram
Report on the effectiveness of campaigns
Develop promotional themes, ideas, concepts, and schedules
Copywriting, creative campaigns and gathering supporting materials
This job description is not all inclusive. Incumbents may be required to complete other miscellaneous responsibilities as required
QUALIFICATIONS B Pharm/BSc degree required, MBA
Minimum 6 9 years experience in product marketing (including lifecycle maintenance campaigns), marketing program management, international pharma marketing, direct to patient marketing, or combination with sales
2-3 years experience in International pharma marketing (Preferably South East Asia) is required

Skills and Specifications
Good knowledge on pharmaceutical products ( Cardio / Diabeto) and marketing fields
Strong aptitude for determining the optimal way to position products in the market
Good written and verbal Communication, relationship-building, and project management skills are critical to success
Willingness to roll up sleeves to perform at all levels and assist in areas outside of core responsibilities
Strong strategic thinking and analytical skills
Excellent written, oral, and presentation communications skills
A self-starter with an entrepreneurial spirit is required.
International travel experience required
Analytical and strategizing abilities
Identifying new markets for product launch
High level of proficiency in the use of computer software including Word, Excel,
Strong team player who interacts well with external clients, vendors and internal teams.
Be updated on current therapy and market dynamics

Perks and Benefits 

Best in Industry

Job Classification

Industry: Pharma / Biotech / Clinical Research,
Functional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Marketing
Role: Marketing
Employement Type: Full time

Education

Under Graduation: B.Pharma in Pharmacy, B.Sc in Any Specialization
Post Graduation: Any Postgraduate in Any Specialization
Doctorate: Any Doctorate in Any Specialization, Doctorate Not Required

Contact Details:

Company: USV

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Keyskills:   Marketing Strategy Product Management Program Management Project Management Social Media Product Marketing Product Launch Market Research Pharma Marketing Sales Analytics Emerging Markets