Planning and executing media budgets for digital marketing campaigns,
including web, SEO/SEM, email, social media, and display advertising. Assess
against goals (ROI/ ROAS).
100% ownership of social media handles and ensure incremental organic
growth, lead generation from social media.
Full stack responsibility of MQL vs SQL, funnel ownership from Tofu to Bo Fu.
Execution of ABM campaigns and measure efficacy account wise.
Execution/Analytical level proficiency in MailChimp and Email Marketing.
In charge of website maintenance and traffic on website
Evaluate emerging digital marketing tools & technologies; provide thought
leadership and perspective for adoption where appropriate.
Work with both internal as well as external agencies to ensure timely execution.
Content Marketing - Ensure regular updation and distribution of blog posts,
newsletters etc.
Utilize strong analytical ability to evaluate end-to-end customer experience
across multiple channels and customer touch points to instrument conversion
points and optimize user funnels.
For more details please call Ritu Datta A @ +91 8109666*** or mail your CV on du*********4@gm**l.com

Keyskills: content writing social media digital marketing