Digital Marketing Manager
- Nikharv Consultancy
- 3 to 8 Yrs
- Delhi, NCR
- 4 years ago
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Job Description
Hi,
We are Nikharv Consultancy a leading International Recruitment firm. We are looking for
Position - Digital Marketing Manager
Location - Delhi
Exp - Min 3 yrs
Company- Leading Online gaming giant
Role - Plan and execute campaigns across the spectrum of digital marketing; including SEM, marketing database, email, social media, display & video campaigns, affiliates
Experience in app install campaigns
Identifying trends in data and creating audience with logic
Build audiences and launch campaigns based on the plans
Coming up with innovative ways to run paid campaigns
Monitor the campaigns and have an agile outlook to make them work
Conduct A/B tests on creatives and ad copies and clearly establish the outliers
Driving awareness, demand, and acquisition through social media marketing channels
Optimize against key metrics including CTR, revenue lift, ROI, CPA and conversions
Analyze and report on performance metrics and set up test plans to improve the
campaign performance
Strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touch points
Work towards month on month increment while maintain the channel efficiency.
Work with content writers to develop compelling messaging across platforms.
Work with designers to ideate and develop relevant creative to increase the CTR
numbers.
Building experiments and tests basis hypothesis (creative, audience and content)
Manage Facebook Ad Account and Google ad account
Analyse the reports and translate them into meaningful insights for the stakeholders
Provide Daily/Weekly/Monthly reports to internal and external stakeholders PERFORMANCE MEASURES
Registrations on app (soft KPI of deposits on app)
Cost per Registration & Cost per Acquisitio
User Engagement on app
Social Media Engagement
Experience in creating & managing multi-channel app install campaigns is preferred
Strong analytical background and direct experience in digital marketing
Have in - depth knowledge of Facebook ads platform, Google ads platform and be a hands - on marketer having large scale -campaigns including A / B testing ads.
Having a good grasp of English Vocabulary and good experience of using MS Excel
Detailed understanding of app-based business campaigns
Experience on Mobile Measurement Partner & attribution tools like Singular
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate Able to take end to end ownership of tasks PERSONAL ATTRIBUTES
Analytical mind
Relationship building
kindly apply at **@th******************y.com
with current ctc, Expected ctc and Notice period.
Regards
Dhaval Pandya
https://www.linkedin.com/in/dhaval-k-pandya/
https://in.linkedin.com/company/nikharv-consultancy
Employement Category:
Employement Type: Full timeIndustry: Internet / E-Commerce Role Category: Internet Marketing Functional Area: Not ApplicableRole/Responsibilies: Digital Marketing ManagerContact Details:
Company: Nikharv ConsultancyLocation(s): Delhi, NCR
Keyskills: return on marketing investment acquisition marketing digital marketing campaign performance video campaign app install campaign
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