Job Description
Develop the national Brand strategy and brand plans including opportunities for the brand, promotion strategy, digital and content strategy to achieve targets on equity and market share
Propose brand specific goals Distribution, Awareness and Image based on analysis of current situation and company's business goals.
Create brand pull and loyalty for portfolio growth and achievement of brand targets through identification of relevant properties, initiatives, advertisement and effective utilization of ATL and BTL activities
Assist Sales in developing volume and profit forecasts and recommend pricing for the specified brand
Assist regional and trade marketing team in identifying drivers for key markets and preparing local brand plans aligned to the national plans
Determine and communicate the appropriate positioning, pricing and packaging of relevant products
Communicate on a timely basis any NPD/pack change initiatives and any promotion which have production implications (packaging materials/capacity)
Implement best practices across all brand initiatives/briefs with the agencies and monitor their adherence and stay compliant
Champion and follow all policies relating to responsible marketing of alcoholic beverages which include DD&D, Sustainability, Sociability and alcohol
Employement Category:
Employement Type: Full time
Industry: FMCG
Functional Area: Marketing & Communications
Role Category: Brand Manager
Role/Responsibilies: Brand Manager
Contact Details:
Company: Sri Balajee
Location(s): Bengaluru