AM Marketing
- Yatra Online
- 2 - 5 Years
- Noida, Gurugram
- 4 years ago
- Email to a friend
- Report this job
Job Description
Job Description :
Minimum Qualifications :- Bachelor's degree or equivalent practical experience.
- Have 2+ years of experience.
- Previous work experience with travel/hospitality/e-commerce/startup/early-stage companies
Skills/Competencies Required :
- Must have knowledge of MoEngage, Clevertap, WebEngage.
- Experience in campaign planning, execution and measurement process
- Must be comfortable in handling large volumes of data
- Quick learner and highly action-oriented with the ability to work in a fast-paced and dynamic environment
- Enjoy working in teams and are an excellent team player with good written and verbal communication skills
Responsibilities :
- Plan and execute Email, SMS, Whatsapp, & Push Notification campaigns to target users with relevant and personalized communication.
- Leverage data and analytics to understand user behavior and transaction/search patterns
- Come up with strong data insights for developing consumer segmentation campaign plans to drive customer retention, engagement and to achieve measurable KPIs.
- Formulating and executing the CRM strategy aimed at increasing traffic, retargeting, repeat purchase, reducing churn, and cross-sell by working closely with the Marketing, Product, Tech, and Ops teams
- Conceptualize CRM marketing campaigns, craft messaging & build relevant workflows by segmenting the user base (new, active, at risk, dormant) appropriately to identify opportunity areas in the user's lifecycle.
- Drive and monitor A/B tests and data-driven experiments.
- Responsible for quality assurance of all CRM campaigns.
- lead the reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards.
-Thorough understanding of segmentation.
- Learn everything you can about our customers through data and use it to drive your CRM Campaigns
Employement Category:
Employement Type: Full timeIndustry: TravelFunctional Area: Marketing & CommunicationsRole Category: Marketing ManagerRole/Responsibilies: AM MarketingContact Details:
Company: Yatra OnlineLocation(s): Noida, Gurugram+ View Contact
Fraud Alert to job seekers!
₹ Not Specified
Yatra Online
Yatra Online Pvt Ltd. Yatra Online Pvt Ltd: Yatra Online, Inc. (NASDAQ: YTRA; Warrants OTC : YTROF) operates its business in India through its main operating subsidiary, Yatra Online Private Limited. Yatra, based in Gurugram, India, is a one-stop marketplace for all travel-related services. The ...
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in