DG - Assistant Manager - Marketo Analyst
- Genpact
- 2 to 7 Yrs
- Bengaluru
- 4 years ago
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Job Description
*With a startup spirit and 90,000+ curious and courageous minds, we have the expertise to go deep with the world s biggest brands and we have fun doing it. Now, we re calling all you rule-breakers and risk-takers who see the world differently, and are bold enough to reinvent it. Come, transform with us.
Are you the one we are looking for
We are inviting applications for the role of AM, Marketo AnalystIn this role, you will be supporting the Pricing leadership with dashboards, data analysis and insights on sales and pricing data. Track pricing KPIs on weekly/monthly/annual basis and come provide up with strategies to improve margin and revenue.
Responsibilities- Develop and maintain campaign flows to successfully move prospects through the customer journey to reach sales readiness with Marketo.
- Automate the marketing function in Marketo (HTML & CSS)
- Maintain integrity and effectiveness of the database
- Web-scraping using Python/R/VBA and Google API. Feed data from external databases to Omni channel marketing efforts and sales campaigns
- Streamline and execute process to align customer data located across different databases i.e. Siebel, SFDC, Service Call centre and Marketo
- Identify best ways to reach, segment and leverage customer data for more effective campaigns
- Perform analytics and reporting of the prospect database and invest in automation of the reporting and analytics of campaigns metrics by utilizing data across multiple databases.
- Bachelor s degree in finance, Commerce, Engineering or related field. MBA preferred.
- Curiosity is a must. Questioning the controls and evaluating the efficacy of its effectiveness is key to bring in best outcome for the project
- Experience in Digital Marketing domain
- Strong attention to details
- Excellent communication and problem-solving skills
- Marketo, HTML/CSS
- Strong MS excel skills, Advanced Excel, VBA and MS Access
- R/Python, visualization tools experience good to have
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.
For more information, visitwww.genpact.com. Follow us onTwitter, Facebook, LinkedIn, and YouTube.
,Employement Category:
Employement Type: Full timeIndustry: IT - SoftwareRole Category: Sales / BDFunctional Area: Not ApplicableRole/Responsibilies: DG - Assistant Manager - Marketo AnalystContact Details:
Company: GenpactLocation(s): Bengaluru
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