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Growth Marketing Manager @ Integra Software

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 Growth Marketing Manager

Job Description

Roles and Responsibilities

  • Develop and execute growth strategy for customer acquisition leveraging digital and social media marketing campaigns
  • Establish best practice for strategic ABM campaigns and become the subject matter expert in building targeted account journeys.
  • Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Strategize and implement MarTech stack. Manage Social Media communication & engagement

Desired Candidate Profile

  • 7+ years of proven track record of driving growth through B2B digital demand generation and ABM; preferably in IT/ITES industry.
  • Degree in engineering, or science; MBA preferred
  • Proficiency working with major marketing technologies, including ABM and marketing automation platforms
  • Expert in digital marketing and hands-on experience of optimizing campaigns across channels
  • Experience working in lead acquisition with a hyper-targeted account approach and focusing on enterprise sales.
  • Deep understanding of key metrics, analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
  • Strong quantitative mindset and data driven approach to digital marketing

Interested one's can write back to jo********r@in****a.co.in with your updated resumes


Perks and Benefits


,

Employement Category:

Employement Type: Full time
Industry: Printing / Packaging
Role Category: Sales / BD
Functional Area: Not Applicable
Role/Responsibilies: Growth Marketing Manager

Contact Details:

Company: Integra Software
Location(s): Chennai

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Integra Software

Founded in 1994, Integra Software Services Private Limited is among the largest e-publishing houses across the globe servicing prestigious customers who are among the biggest names in the publishing arena in US & Europe. With team strength of 600 professionals, we have been growing rapidly and aggre...