Growth Marketing Manager
- Integra Software
- 7 to 10 Yrs
- Chennai
- 2 years ago
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Job Description
Roles and Responsibilities
- Develop and execute growth strategy for customer acquisition leveraging digital and social media marketing campaigns
- Establish best practice for strategic ABM campaigns and become the subject matter expert in building targeted account journeys.
- Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Strategize and implement MarTech stack. Manage Social Media communication & engagement
Desired Candidate Profile
- 7+ years of proven track record of driving growth through B2B digital demand generation and ABM; preferably in IT/ITES industry.
- Degree in engineering, or science; MBA preferred
- Proficiency working with major marketing technologies, including ABM and marketing automation platforms
- Expert in digital marketing and hands-on experience of optimizing campaigns across channels
- Experience working in lead acquisition with a hyper-targeted account approach and focusing on enterprise sales.
- Deep understanding of key metrics, analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
- Strong quantitative mindset and data driven approach to digital marketing
Interested one's can write back to jo********r@in****a.co.in with your updated resumes
Perks and Benefits
,
Employement Category:
Employement Type: Full timeIndustry: Printing / Packaging
Role Category: Sales / BD
Functional Area: Not Applicable
Role/Responsibilies: Growth Marketing Manager
Contact Details:
Company: Integra SoftwareLocation(s): Chennai
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Integra Software
Founded in 1994, Integra Software Services Private Limited is among the largest e-publishing houses across the globe servicing prestigious customers who are among the biggest names in the publishing arena in US & Europe. With team strength of 600 professionals, we have been growing rapidly and aggre...
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