Manager - SEO Analyst
- Genpact India
- 7 to 12 Yrs
- Noida, Gurugram
- 4 years ago
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Job Description
*With a startup spirit and 90,000+ curious and courageous minds, we have the expertise to go deep with the world s biggest brands and we have fun doing it. Now, we re calling all you rule-breakers and risk-takers who see the world differently and are bold enough to reinvent it. Come, transform with us.
Inviting applications for the role of Assistant Manager/Manager Search Optimization SpecialistWe are looking for a search strategy and search optimization specialist to drive and manage all search outcomes for myriad in-house platforms (e.g., proposal library, SharePoint-based KM systems, MS Teams, etc.).
Your goal will be to conceptualize, influence, implement and manage the over-arching search strategy for the organization. At a fundamental level, you will need to ensure that content is search-friendly and optimized for improved accuracy, fast retrieval, increased usage and maximum ROI. You will be responsible for managing the organization-wide search integration and taxonomy-tuning activities. We are looking for someone who has a keen understanding of business and domain needs, an ability to dive into details, identify search patterns and connect the dots. You need to help derive insights that can inform our content management strategy. You will also need to have considerable interest and expertise in understanding user psychology, mapping user journeys and providing an impeccable user interface and user experience.
You will work closely with various cross functional teams such as service lines, verticals, solutions, and sales to capture their needs and meet them through effective and efficient search mechanisms and ultimately help in accelerating the deal cycle. A balanced perspective and expertise involving both technological and business understanding is essential.
- Influence and inform overall search strategy for the organization based on the current technological architecture and business needs. Prepare a strategic roadmap for search mechanisms covering all technical systems
- Build knowledge on the current SharePoint search engine, taxonomy tuning, search integration across varied platforms, search analysis and be well-versed with ranking models.
- Monitor latest SharePoint search and taxonomy trends, best practices, and techniques to ensure that our Enterprise knowledge systems are best in the industry
- Recommend bots/tools/plug-ins/modules to enhance the overall end-user experience
- Measure and optimize our platforms to improve ease of use (usability), and create the best user experience by exploring different approaches to solve end-users problems
- Have an excellent knowledge of search technologies in general and search integration in the context of an enterprise
- Be familiar with intelligent search and AI-based search
- Have working experience of how platforms (e.g.- SharePoint) use ranking model and calculate relevance rank; ability to influence order of search results by using query rules, search schemas and ranking models
- Analyze and identify content gaps by performing continuous keyword research including discovery and expansion of keyword opportunities (meta tags, search friendly Titles / URLs, synonyms, canonical), optimizing content (documents, experts, videos, etc.) for improved search results
- Create innovative user experiences that would attract and delight target audiences. This would include coming up with mobile-first ideas
- Identify and implement standard processes and automation to bring repeatability, efficiency, and scale for the search optimization and execution
- Create and maintain insightful automated dashboards & data visualization to track core search metrics and extract useful business insights from the same
- Effectively communicate complex search analytics and recommend actions
- Work closely with cross-functional teams - Product team, Tech team, Design team etc., - to achieve the overall search and content KPIs
- Focus on effective stakeholder management and build rapport with several internal partners and customers
Minimum Qualification
- Relevant work experience as a SharePoint front-end expert in Enterprise platform search optimization
- Strong working knowledge of SharePoint, HTML, CSS
- Exposure to search technologies and search integration in an enterprise with myriad platforms
- Exposure to user psychology and search patterns including design thinking for better user interfaces and user experience
- Bachelors degree or relevant specialization preferred
- Certificate in search technologies or SharePoint related training programmes
- Experience with data visualization (e.g., BI dashboarding, Cognos, Google Analytics, etc.)
- Preferred - Experience designing UX solutions for complex user problems
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit www.genpact.com. Follow us on Twitter, Facebook, LinkedIn, and YouTube.
,Employement Category:
Employement Type: Full timeIndustry: IT - SoftwareRole Category: Operations Management / Process AnalysisFunctional Area: Not ApplicableRole/Responsibilies: Manager - SEO AnalystContact Details:
Company: Genpact IndiaLocation(s): Noida, Gurugram
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Genpact India
Genpact (NYSE: G) is a global professional services firm focused on delivering digital transformation for our clients, putting digital and data to work to create competitive advantage. We do this by integrating lean principles, design thinking, analytics and digital technologies with our domain and ...
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