Business Analyst - Media Research
- Genpact India
- 4 to 9 Yrs
- Bengaluru
- 4 years ago
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Job Description
*With a startup spirit and 90,000+ curious and courageous minds, we have the expertise to go deep with the world s biggest brands and we have fun doing it. Now, we re calling all you rule-breakers and risk-takers who see the world differently and are bold enough to reinvent it.
Transformation happens here. Come, be a part of our exciting journey
Are you the one we are looking for
Inviting applications for the role of LSH Analytics, Business Analyst (Media Research/ Intelligence/ Insights)
We are looking for a Business Analyst who would be responsible for scanning print or Internet stories and identifying how news items could affect and be relevant to the customer.
Responsibilities
Ability to quickly sift through the vast amount of media information daily look for news items and articles directed by the employer.
Secondary research for the preparation of executive synopsis on key news items of interest to the client from print, online, and broadcast media and tagging
Social Media listening listening reports creation for daily, weekly, monthly, and quarterly and analysis
Generation of media monitoring reports, event/conference/crisis monitoring, real-time alerts, Social Media monitoring, Competitive Intelligence, and Media auditing
Excellent secondary research skills formulation of search terms/strings to fetch the right data from various news aggregators, media sources, and World Wide Web
Exposure to news aggregation tools like Factiva, Cision, LexisNexis, Meltwater, Radian6, Social Studio, etc.
Qualifications we seek in you
Minimum qualifications/Skills
Bachelor s Degree, MSc, MBA
Working knowledge of MS Office Suite Word, Excel, and PowerPoint
Excellent verbal and written communication skills. Ability to deal with the Communications Team/Professionals of PR Agencies/Corporates via telecalls and emails
Willingness to work in different time shifts
Preferred qualifications/ Skills
Personal drive and positive work ethic to deliver results within tight deadlines and in demanding situations
Flexibility to adapt to a variety of engagement types, working hours and work environments, and locations
Superb communication and negotiation skills
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit www.genpact.com. Follow us on Twitter, Facebook, LinkedIn, and YouTube.
,Employement Category:
Employement Type: Full timeIndustry: IT - SoftwareRole Category: Statistics / AnalyticsFunctional Area: Not ApplicableRole/Responsibilies: Business Analyst - Media ResearchContact Details:
Company: Genpact IndiaLocation(s): Bengaluru
Genpact India
Genpact (NYSE: G) is a global professional services firm focused on delivering digital transformation for our clients, putting digital and data to work to create competitive advantage. We do this by integrating lean principles, design thinking, analytics and digital technologies with our domain and ...
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