Sales Officer- General Trade- Haryana
- Source Solutions Hr
- 2 to 7 Yrs
- Multi-City, India
- 2 years ago
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Job Description
Summary of major duties & key responsibilities:
Functional Competencies
Market Execution
1. Understands and has the ability to drive secondary sales
2. Handle beat efficiently.
3. Able to coach TSIs
4. Design && handle beats to achieve better throughput per beat / per TSI.
5. Ensure effective merchandising
6. Drive range selling
Business development Skills:
1. Understands DPL (Dealers per lakh)
2. Understands sales WOW && sales practices to maintain market discipline && achieve constant
sales growth in territory
3. Able to map && restructure town/territory accordingly to business requirements.
4. Taps local events && oppurtunities for incremental business.
5. Engage with KEY retailers
Channel Partner Management
1. Ensures proper communication of norms && monthly sales objectives to the channel partner
2. Ensures channel partner adequacy && evaluate him as per norms and adherance to WOW.
3. Leverage existing infrastructure of channel partner for increasing bill cuts && decreasing man
day loss
4. Identifies new channel partners
5. Able to add new infrastructure (delivery units, DSM etc) by convincing DB to invest.
6. Influence && engage channel partner to align him to business objectives.
7. Manage contigencies like TSI attrition, transport availability etc.
Behavioral Competencies
Selling & Negotiation Skills
1.Interact with channel partners & retailers to inform about available SKUs , schemes && price
points
2.Negotiates && modulates schemes etc to suit the type of stake holder (A win-win situation)
3.Able to effectively handle grievance, issues and objections of channel partners && retailers on
his own.
Planning and Execution
1. Identify growth drivers for business.
2. Understands the given target, is able to break it down in weekly/daily numbers beatwise.
3. Knowledge of brands, sales && distribution, local activities && schemes.
4. Plan for achievement according to schemes planned, sales initiatives etc.
5. Able to break targets TSI wise.
6. Able to take measures && initiatives to accommodate misses, changes in market environment
to achieve target.
Communication SKILLS
1.Comprehends the information and is able to respond back effectively.
2.Able to collect inputs by interaction, brainstorming, discussions && meetings, paraphase them
and respond back
3.Able to handle objections && negotiations and drive new ideas && measures to implementation .
Able to train his subordinates effectively.
Achievement Orientation
1.Consistency in target achievement. High on energy level && enthusiasm towards profession &&
company
2.Diligent tracking of team's targets && reporting to superior. Focussed on task and leverages
sales strategies effectively to achieve target.
3.Able to deal with misses in targets on his own confidently. Suggests measures && implements
them to achieve challenging targets
Technical Competencies
IT SKILLS
1.Has Knowledge of DMS , MS-office && formats. Able to update reports as per WOW
2.Understands && uses DMS data for better market implementation to find sources of growth for
business
3.Uses Excel to analyse secondary & primary data
Employement Category:
Employement Type: Full timeIndustry: FMCG / F&B
Role Category: Sales / BD
Functional Area: Not Applicable
Role/Responsibilies: Sales Officer- General Trade- Haryana
Contact Details:
Company: Source Solutions HrLocation(s): Multi-City, India
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