Position Purpose:
Under the guidance and direct supervision of the Director - Communications, the Assistant Manager - Communications is responsible for developing and implementing the communication plan.
Education/Experience/Language requirements
Education: Bachelors degree in communications, or other relevant field, is required.
Experience:
Two to three years of relevant experience. Proven experience in managing people and projects that involve communications, writing, photography, film making and social media. Experience of working in a non-profit organization is preferred.
Functional Responsibilities
Copywriting
Create and write content for different mediums such as digital, print, brochures, newsletters, emailers, websites and all other communication collaterals that fall under internal and external communications.
Writing clear, persuasive, original copy in line with the organisation brand guidelines for the following collaterals including (but not limited to):
Human interest stories
The organisation India newsletters, emailers, brochures, catalogues, PPTs, Publications such as annual reports, dossiers. Website, social media and other digital platforms Print, radio and television ads
Editing and Proofreading
Solid spelling, grammar, punctuation skills, proofreading and an eye for detail
Should have the knowledge and understanding to determine between your, youre, there, their etc.
Should not write in language such as ur, lyk, ty etc.
Familiarity with style books and other reference materials
Must be proficient with MS Office and editing tools
Photography and Filmmaking
Oversee film and video projects showcasing impact of the organisations work on the lives of organisation homeowners. Carry out photo shoots of the organisation homeowners showcasing the impact of organisations work. Create a visual library of high quality photographs of homeowners. Create an internal archive and system for organisation employees to access the photographs.
Social Media Marketing
Campaigns and Events
Design events, campaigns or provide able assistance to the team organising campaigns/events to raise awareness about organisations work.
Other Responsibilities Include (but are not limited to)
Provide expert advice and input in the shaping and implementation of organisations communications plan, in line with the organizational strategy and plan.
Develop communication for the Managing Director
Devise and monitor results, processes and work planning to ensure that communication goals are met and delivered in a timely and efficient manner.
Ensure organisation has a well-maintained, up-to-date contact list of journalists and media outlets, and established processes for maintaining regular contact.
Set up a continually developed contact list of individuals, groups, organizations whose support are essential to/can assist in achieving organisations communication objectives.
Work with organisations brand ambassadors for sustained involvement.
Act as focal point on internal and external communications activities.
Provide ad hoc support to head of department on crisis communications.
Support resource mobilization through effective communications activities.
Build relationships with staff in regional offices, other departments and external partners to gather information and provide advice on communications products and outreach. Ability to work on several campaigns at once, sometimes under pressure and tight deadlines. Perform other related duties as required.
Skills and Key competencies
Writing
Must understand the product about which s/he is writing. This includes learning about the need and who will be the target audience. S/he must also understand what type of writing works best for a particular media outlet, whether it's print, television or web based, and the best way to convey a message to the target audience.
Additionally, copywriter must be aware of pop culture trends and slang, as well as industry-specific jargon.
Communication
The candidate must be a fantastic storyteller. Fluent and impeccable in written and spoken English. The ability to read and write effectively in English and Hindi is essential. Knowledge of other Indian languages is a plus.
The ability to conceive story angles, perform interviews, research and solicit newsworthy material for feature stories and other external publications is required.
Visual intelligence
Knowledge of photography, cinematography, video graphy and video editing is preferred
Social media expertise
The candidate must have understanding of social media platforms. Knowledge of social media marketing, performance marketing and analysis is preferred.
Teamwork
The candidate must work closely and reliably with colleagues in the resource development and communications team, as well as in the organization as whole. Almost every project will require input and ideas from colleagues from several units.

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