Position Purpose:
Under the guidance and direct supervision of the Director - Communications, the Communications Manager is responsible for developing and implementing the communication plan
Education: Masters degree in communications or other relevant field is required.
Experience:
4-6 years of relevant experience.
Proven experience in managing people and projects that involve communications, writing, photography, filmmaking and social media. Experience of working in a non-profit organization is preferred.
Functional Responsibilities
Copywriting
Create and write content for different mediums such as digital, print, brochures, newsletters, emailers, and websites and all other communication collaterals that fall under internal and external communications.
Writing clear, persuasive, original copy in line with the organisation brand guidelines for the following collaterals including (but not limited to): Human interest stories
The organisation newsletters, emailers, brochures, catalogues, PPTs, Publications such as annual reports, dossiers Website, social media and other digital platforms Print, radio and television ads
Editing and Proofreading
Able to proofread impeccably and edit the copy skillfully. He/she should possess the following:
Solid spelling, grammar, punctuation skills, proofreading and an eye for detail
Should have the knowledge and understanding to determine between your, youre, there, their etc.
Should not write in language such as ur, lyk, ty etc.
Familiarity with stylebooks and other reference materials
Photography and Filmmaking
Make / commission / plan / oversee film and video projects showcasing impact of organisations work on the lives of organisation home partners
Carry out photo shoots of organisation home partners showcasing the impact of organisations work.
Create a visual library of high quality photographs of home partners. Create an internal archive and system for organisation employees to access the photographs.
Social Media Marketing
The organisation with the youth/online audience and establishes organisation India as a leading expert in shelter issues influential in breaking the poverty cycle. The candidate should also have in depth understanding of social media analytics.
Campaigns and Events
Design events, campaigns or provide able assistance to the team organising campaigns/events to raise awareness about organisations work.
Other Responsibilities Include (but are not limited to)
Provide expert advice and input in the shaping and implementation of organisations communications plan, in line with the organizational strategy and plan.
Devise and monitor results, processes and work planning to ensure that communication goals are met and delivered in a timely and efficient manner.
Up-to-date contact list of journalists and media outlets, and established processes for maintaining regular contact.
Essential to/can assist in achieving organisations communication objectives. Work with organisations brand ambassadors for sustained involvement.
Act as focal point on internal and external communications activities.
Provide ad hoc support to head of department on crisis communications.
Support resource mobilization through effective communications activities.
Build relationships with staff in regional offices, other departments and external partners to gather information and provide advice on communications products and outreach.
Skills and Key competencies
Writing
Must understand the product about which s/he is writing. This includes learning about the need and who will be the target audience. S/he must also understand what type of writing works best for a particular media outlet, whether it's print, television or web based, and the best way to convey a message to the target audience.
Additionally, copywriter must be aware of pop culture trends and slang, as well as industry-specific jargon.
Communication
The candidate must be a fantastic storyteller. Fluent and impeccable in written and spoken English. The ability to read and write effectively in English and Hindi is essential. Knowledge of other Indian languages is a plus.
The ability to conceive story angles, perform interviews, research and solicit newsworthy material for feature stories and other external publications is required.
Visual intelligence
Must have sound knowledge of photography, cinematography, videography and video editing
Social media expertise
The candidate must have in-depth social media skills. This includes knowing what type of content works best on what platform, optimizing content accordingly, analyzing the insights as well as understanding the different nuances of each platform.
Teamwork
The candidate must work closely and reliably with colleagues in the resource development and communications team, as well as in the organization as whole. Almost every project will require input and ideas from colleagues from several units.

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