Associate Director Marketing Excellence
- Starchase Executive
- 15 to 20 Yrs
- Mumbai
- 4 years ago
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Job Description
Objective:
Leads the development of an external Organisation image program to increase the familiarity and favourability of the organization across key customer segments.
Works closely with the Senior Leadership Team to create, develop and implement a strategic and tactical integrated marketing plan for the organization.
Must work across boundaries with different lines of business, and with regional leaders to develop key strategies, plans and tactics to increase the organizations image and reputation.
Maintains responsibility for the positioning of the corporate brand externally
Leads cross-divisional marketing team(s) to create, operationalize, and implement the integrated marketing plan
Facilitate capability building of the marketing team
Designs and implements a Digital program for the affiliate along with the individual business teams. Facilitates implementation of enterprise level programs.
Manages internal communication activities along with affiliate level events
Core Job Responsibilities:
Manages the core activities in marketing excellence across the spectrum of Market Research, initiatives around building Marketing Capability and Insights.
Geographic scope of operation tends to be at the country level.
Contributes to business planning at the executive level to develop a marketing strategy consistent with the organizations overall mission, vision, and objectives.
Leads annual brand planning exercising and is responsible for challenging insights and recommendations of Product Managers
Define advertising objectives, recommend choice of media, and allocate resources so advertising campaigns are effective, economical, and appropriate for intended audience.
Select and manage ongoing relationships with vendors / external partners
Adjust marketing strategy and plans to meet changing markets and competitive conditions.
Works with the Senior Leadership team to develop and implement an external identity image campaign across multiple channels (radio, sponsorships, primetime T.V., in-office, internet, etc.) and audiences (consumer, healthcare professionals, investors etc.).
Responsible for conceptualization, launch and implementation of the external identity to include national market, appropriate channel mix, key messaging by target audience, internal engagement and media scenarios.
Develop criteria and identify overarching brand positioning by audience and across the organization.
Recommend customer research to identify and define relevant and meaningful messages and tactics nationally.
Create, develop and manage the corporate strategic marketing plan (short and long term).
Develop tactical plans to execute marketing strategy
Manages & drives tactical cross business unit corporate events in collaboration with the marketing leads of respective business unit
Manages a lead strategy/advertising/integrated marketing firm to manage all marketing communications
Responsible for the development, implementation and management of performance metrics and measurements to track brand familiarity, awareness and preference for organization across key constituencies.
Interfaces with business unit marketing leads to ensure continuity across marketing efforts to ensure consistency.
Education:
Candidates with post-graduation degree in management from tier I/II business school
Experience/Training Required:
Minimum 15 years of proven ability in strategic analysis and marketing with at least a few years of exposure to Advertising/media agencies
Exposure to Healthcare / Pharma industry would be preferred
Knowledge of FMCG, Agency and research would be an added advantage
Exposure to current Digital frameworks and methodologies
Employement Category:
Employement Type: Full timeIndustry: Pharma / BiotechRole Category: Marketing / CommunicationFunctional Area: Not ApplicableRole/Responsibilies: Associate Director Marketing ExcellenceContact Details:
Company: Starchase ExecutiveLocation(s): Mumbai
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