Digital Marketing Strategist
- Kenscio Digital
- 1 to 2 Yrs
- Bengaluru
- 2 years ago
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Job Description
Job Description for Digital Marketing Strategist
About the Role:
Kenscio Digital Marketing is looking for an ambitious & passionate Digital Marketing Strategist with hands-on experience in implementing strategies for clients in digital space specifically into email marketing & marketing automation space. The ideal candidate should have proven success building and managing a variety of email programs for various types of clients, loves helping customers, and is comfortable in working in a start-up environment.
This is a cross functional role where youll be interacting with both the clients as well as with our Account managers, deliverability & operations team. Youll get to showcase your expertise in developing new strategies and executing tactics that deliver persuasive messages to current and prospective customers across different channels.
What Youll Do:
- Devise and strategize solutions that is in-line with the business goals for all Kenscio enterprise clients.
- Use email marketing concepts and metrics to measure and optimize our email campaigns to improve open rates, deliverability, click rates, and conversion rates.
- Identifying upsell-cross sell opportunities and providing recommendations across clients for enhancing their ROI.
- Conduct trainings & demos for existing & new prospects based on requirements.
- Stay abreast of the latest email marketing & omni channel best practices, strategies, industry standards and implement best practices to improvise campaign performance & the overall business.
- Create audience segments based on demographic & behavioural criteria, advise improvements and help the Account managers to drive performance uplift.
- Ensure email campaigns adhere to industry standards and do not violate regulatory compliances.
- Use data to continuously test, measure, analyse and optimize the email marketing programs.
What We Look For:
- Minimum 2 years of experience specifically into email marketing & managing end to -end strategies for email programs and driving innovation in the email channel.
- Knowledge of campaign management, lifecycle marketing, channel metrics, and analytics.
- Good understanding on email marketing & marketing automation matrices, best practices, segmentation & personalization, deliverability parameters & email compliances (eg: CAN SPAM, GDPR etc).
- Prior experience in client facing role.
- Proven work experience in growing, engaging with, and analysing the performance of a large email marketing database
- Strong analytical & business mindset
- Ability to draw conclusions from data and take actions accordingly.
Skills:
- Email Marketing
- Marketing Automation
- Problem solving skill
- Data Analytics
- Client Handling exposure
- Strong verbal & written Communication skills
- PowerPoint Presentation
- Training & Consulting
Employement Category:
Employement Type: Full timeIndustry: IT - Software
Role Category: Internet Marketing
Functional Area: Not Applicable
Role/Responsibilies: Digital Marketing Strategist
Contact Details:
Company: Kenscio DigitalLocation(s): Bengaluru
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Kenscio Digital
With Regards, Snehalatha RT HR ManagerMob: 9560777266 Kenscio Digital Marketing Pvt. Ltd
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