Digital Marketing and E-Commerce Manager
- Unison International
- 5 to 7 Yrs
- Delhi, NCR
- 4 years ago
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Job Description
Roles and Responsibilities
- Project Manager for the implementation of a luxury brand's web- and e-commerce site. Project manage the operational strategy, definition and implementation of the chosen e-com fulfillment and customer care solutions
- Owner of online stores (brand website & retail marketplaces) by setting & executing local E-Commerce strategy aligned with global E-commerce strategy & objectives.
- Design and implement ecommerce sales & marketing plans
- Operational management of website updates, localization & improvements of on-site merchandise taking into account frequent new collection launches, local stock availability, pricing changes, sell-out performance and marketing initiatives
- Initiate & drive actions based on website analytics & sales performance data and produce actionable KPI reporting
- Develop & monitor local E-commerce activations for key sales events and ensure local adaptation of global activations (e.g. Mothers Day, Valentines, etc.)
- Ensure stock availability by working closely with sales planning
- Secure proper fulfillment of E-commerce orders and smooth customer service operations
- Further develop and improve logistic processes based on E-commerce customer requirements in close collaboration with local & HQ stakeholders
- Drive Digital Marketing initiatives in collaboration with HQ & local Marketing team with the objective to drive and increase awareness, traffic and online sales.
Desired Candidate Profile
Ability to employ tactics and strategies to drive E-commerce revenue through website optimization, email marketing, search engine/pay-per-click campaigns & social media advertising. Prior e-tail marketing experience is required.
- 5-7 years of online marketing, website and e-com experience required
- Bachelors degree in business, marketing or communications
- Experience in developing, implementing and measuring E-commerce marketing strategies
- Broad understanding of E-commerce technologies and platforms
- Solid understanding of metrics tracking and analysis; analytical, data-driven mindset
- Ability to work in a fast-paced, performance driven environment
- Team spirited, business-oriented, creative, down-to-earth communicator
- Passionate and positive mindset
- Self-motivated, efficient, with effective organizational skills with the ability to handle multiple projects.
- Knowledge of E-commerce tools and systems (e.g. Google Analytics, Salesforce Commerce/Service/Marketing Cloud)
- Fluency in English
Interested candidates can share their updated CV with Sunaina on her email ID su***********a@un****************l.net and contact her @ 9911352***
Industry: Internet
Functional Area: Merchandising , Retail & eCommerce
Role Category: eCommerce Operations
Role: eCommerce Manager
Employment Type: Full Time, Permanent
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Employement Category:
Employement Type: Full timeIndustry: Recruitment ServicesRole Category: General / Other SoftwareFunctional Area: Not ApplicableRole/Responsibilies: Digital Marketing and E-Commerce ManagerContact Details:
Company: Unison InternationalLocation(s): Delhi, NCR+ View Contact
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