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Digital Marketing Specialist @ SM Consulting

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 Digital Marketing Specialist

Job Description

  • Build, plan and implement the overall digital marketing strategy
  • Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
  • Prepare and manage the digital marketing budget
  • Build an inbound marketing plan
  • Research and forecast future sales and performance trends
  • Build an inbound marketing plan
  • Research and forecast future sales and performance trends
  • Lead, supervise and motivate members of the digital marketing team
  • Research competitors and provide suggestions for improvement
  • Keep abreast with industry and market trends and best practices
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Managing online brand and project campaigns to raise brand awareness.
  • Collaborate with agencies, publishers, ad-networks and other vendor partners.
  • Collaborate with internal brand teams to ensure content correction & sync on all web and mobile online platforms.

Desired Candidate:

  • At least 3 years of experience as a Digital Marketing Manager / Leader
  • Must have worked in B2C ecommerce domain
  • Preferable to have exposure to rural marketing
  • Familiar with financial planning and strategy
  • Familiarity with web design; Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Solid knowledge of analytics tools & ad managers (e.g. SEO, Google Analytics, Google Adwords, Google Data Studio, FB Business Manager)
  • Strong technical skills as it applies to all aspects of search engine marketing, particularly SEO and SMM
  • Experience with display advertising and content marketing.
  • Experience with E-Commerce Platform (Mandatory)
  • Knowledge on latest trends and best practices in online marketing and measurement.
  • Strong analytical skills and data-driven thinking.
  • Experience with rural digital marketing is Plus
  • Agriculture Domain Knowledge is Plus
  • Great interpersonal and communication skills

Employement Category:

Employement Type: Full time
Industry: Internet / E-Commerce
Role Category: Marketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Digital Marketing Specialist

Contact Details:

Company: SM Consulting
Location(s): Hyderabad

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₹ 40 - 50 Lakh/Yr

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