Senior Marketing Operations Analyst @ athenahealth

Job Description

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Description:
The Senior Marketing Operations Analyst is responsible for classifying, validating & assigning the marketing & partner leads that are entered into the CRM database to appropriate sales territories. Should have very strong knowledge of the US healthcare industry & be able to deep dive for information to ensure completeness of CRM data. This individual will be a highly motivated, self-starter with strong knowledge of research & use of the internet to retrieve the required information. Should be able to process & complete ad-hoc data quality research request within TAT & accuracy, with limited guidance. Have strong web research skills & decision-making capabilities to identify the trustworthy source of information.
Responsibilities may include, but are not limited to:

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  Validate & classify leads that enter the system via online & offline marketing using web research & assign them to the appropriate sales territory teams for follow ups.
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  Process leads submitted by our partners and lock the account to the appropriate partner to ensure that they receive due credit.
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  Must adhere to process & make process improvement suggestions. Process all information provided to clean, usable data for end users.
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  Conduct secondary research by utilizing online data sources for filling out gaps in CRM data. Will be responsible for data integrity checks, report anomalies, and coordinates with teams for resolution.
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  Complete ad-hoc data quality research requests within TAT with accuracy using strong decision-making capabilities, with limited guidance.
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  Perform in-depth market research aimed at gathering data that supports marketing & sales organizations to make informed business decisions.
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  Perform secondary market research, competitive analysis, industry and company profiling market sizing, forecasting and identifying best practices within a specific industry segment. This information should be compiled into a report which will help sales & marketing teams to take informed decisions on their strategic objectives.
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  Adhere to timelines and quality checks and ensuring an error free deliverable
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  Perform reliable research using a variety of trustworthy research sources.

Requirements:

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  A dynamic personality with a drive to reach decision makers is essential. 2-5 years work experience in CRM preferably Salesforce and CRM fusion tools.
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  Any Graduate / Post graduate with a strong willingness to pursue a career.
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  Healthcare Technology experience preferred
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  High level of accuracy and attention to detail
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  Must possess strong communication (verbal and written) and interpersonal skills as well as excellent time-management and organizational skills, with a proven ability to be highly productive and efficient in a team driven environment.
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  Willingness to be continually challenged and learn from mistakes.
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  Work with minimally guidance.
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  Strong web research, data validation, problem solving and decision-making skills.

About athenahealth
Here's ourvision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
What's unique about our locations
From an historic, 19th century arsenal to a converted, landmark power plant, all of athenahealth's offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our 10 offices across the United States and India - plus numerous remote employees -all work to modernize the healthcare experience, together.
Our company culture might be our best feature.
We don't take ourselves too seriously. But our work That's another story.athenahealth develops andimplements products and services that support US healthcare: It's our chance to create healthier futures for ourselves, for our family and friends, for everyone.
Our vibrant and talented employees - orathenistas, as we call ourselves - spark the innovation and passion needed to accomplishour goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing theirbestselves to work.
Our makes a difference, too: We are small enoughthat your individual contributionswill stand out- butlarge enoughto grow your career with our resources and established business stability.
Giving back is integral to our culture. OurathenaGives platform strives to support food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth's Corporate Social Responsibility(CSR) program, we've selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.
What can we do for you
Along with health and financial benefits,athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance,employeeresource groups, and collaborative workspaces - some offices even welcome dogs.
In addition to our traditional benefits and perks, we sponsor events throughout the year, includingbook clubs, external speakers, and hackathons. And weprovideathenistas with acompany culturebased on learning, the support of an engaged team, andan inclusive environment where all employees are valued.
We alsoencourage a better work-life balance forathenistas with our flexibility. Whilewe know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.

Employement Category:

Employement Type: Full time
Industry: IT
Functional Area: IT
Role Category: Software Engineer
Role/Responsibilies: Senior Marketing Operations Analyst

Contact Details:

Company: Athenahealth
Location(s): India

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