Roles and Responsibilities
Will be responsible for driving qualified lead generation through the effective use of various digital marketing channels, day-to-day implementation of campaigns, and managing third-party relationships, affiliates etc.
To plan, execute, monitor and optimize paid marketing campaigns on various digital marketing channels to generate quality leads.
Will own and lead the digital advertising activity at all stages of the funnel across multiple online channels including AdWords, Instagram, Facebook, YouTube, and other Social Media platforms
Oversee and provide direction on keyword planning, bid management strategies, and campaign optimization for conversions
Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving the scale and effectiveness of marketing efforts
Vendor Negotiations
Must have good analytical skills
Must have excellent communication skills
Proficiency with MS excel and other MS office tools
Desired Candidate Profile
Minimum Education Education MBA Marketing / Advertising / Mass Communication from a reputed Institute & working in reputed organizations.
Gender Female/Male
Industry Exposure Required - 5 - 8 years of hands on experience in Lead Generation and Conversion
Functional Reporting GM - Marketing
Travel - Must be open
Perks and Benefits
Compensation Band - 10 LPA - 15 LPA
Interested candidate can mail their CVs at so********k@fr******n.com with below required fields in mail:
1. No of leads generated per month averagely- ?
2. B2C market experience in years - ?
3. Domestic clients experience in years - ?
4. Paid Campaign - Google adwords experience in years - ?
5. Social Media like Linkedin, YouTube, Facebook, Insta, Twitter etc experience in years -?

Keyskills: performance marketing PPC Google AdWords Digital Marketing paid campaigns Online Lead Generation Pay Per Click Social Media Marketing Lead Generation B2C Marketing Affiliate Marketing Online Marketing Web Marketing Domestic Marketing
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