DG - Manager - Online Marketing Specialist
- Genpact India
- 5 to 10 Yrs
- Kolkata
- 4 years ago
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Job Description
Manager, Online Marketing Specialist
In this role, you will be responsible for Collaborating with stakeholders to gather Salesforce requirements, analyze, design, develop, test and deliver
Responsibilities
Performance of campaigns
Compile metrics for digital campaigns with a focus on performance on traffic to the landing page, downloads, ads, webinars - weekly across campaigns and quarterly
Analyze engagement of campaign at the account level and inform / keep track of best performing channels to reach our target.
Optimize campaigns on regular basis advising on best channel mix to reach campaign goals.
Identify patterns that might help inform future campaigns strategies.
Management and development of the promotional calendar
Support creative asset development for display ads, paid promotions, social content, etc. adhering to brand guidelines including copy development and coordination with creative agency.
Aid campaign manager in designing mid / long- term promotional calendars mapping out content and different buyer personas.
Create the tracking codes for all promotions.
Maintain tracking documents for managing social and paid activities.
Manage relationship with creative agency.
Work the cross functional team from content, campaign manager and creative agency to develop ads.
Webinars
Support the campaign manager with webinar promotion and analytics.
Create the ads and promotion calendar for webinar with tracking codes.
Pull together the metrics behind the outreach in terms of registrations and Q and A.
Pull together the metrics on the live event and OnDemand in terms of views.
Qualifications we seek in you
Minimum qualifications
Bachelor s /Master s degree in Engineering, MCA, BCA, MBA
Excellent analytical, organizational, project management and time management skills
Excellent written, communication and presentation skills
Have high attention to detail and well organized
Experience with online platforms, tools and protocols
Confident in a multicultural, environment
Strong interpersonal skill
Preferred qualifications
Analytical and very strong excel skills to turn data into insights
Adobe Analytics know-how
Marketing background with good written English
Experience in creating digital ads, video and static across social media platforms such as LinkedIn, Facebook, YouTube, WhatsApp, e-mail and display
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit www.genpact.com. Follow us on Twitter, Facebook, LinkedIn, and YouTube.
,Employement Category:
Employement Type: Full timeIndustry: IT - SoftwareRole Category: General / Other SoftwareFunctional Area: Not ApplicableRole/Responsibilies: DG - Manager - Online Marketing SpecialistContact Details:
Company: Genpact IndiaLocation(s): Kolkata
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Genpact (NYSE: G) is a global professional services firm focused on delivering digital transformation for our clients, putting digital and data to work to create competitive advantage. We do this by integrating lean principles, design thinking, analytics and digital technologies with our domain and ...
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