Manager, Market Research
This role will involve monitoring happenings across the globe on multiple online platforms to identify and analyze events that will have an impact on the customer s businesses. Based on these findings, insights will be generated as per customer requirements.
Responsibilities
Use trend monitoring tools to scan online resources to identify events that could lead to a surge in user generated content across various platforms
Understand the customer requirement and update the search queries on a continuous basis for effective tracking
Analyse the information and identify how it will impact the customer s processes
Tabulation/consolidation of the data along with actionable insights to be shared with the customer
Manage a team of research analysts
Be on constant lookout for opportunities to improve the efficiency and accuracy of the processes
Ensure that the processes are being adhered to and information is flowing in real time
Seek constant feedback from internal customers on the data/insight requirements, plan modifications to the tracking process and translate it to the team
Use trend monitoring to tools to scan online resources to identify events that could lead to a surge in user generated content across various platforms
Understand the customer requirement and update the search queries on a continuous basis for effective tracking
Analyse the information and identify how it will impact the customer s processes
Tabulation/consolidation of the data along with actionable insights to be shared with the customer
Qualifications we seek in you
Minimum qualifications
Any Graduate with relevant experience in team handling.
Preferred education background in Mass Communications/Journalism or market research and analysis domain
Proven market research analysis experience, with a good understanding of metrics used to assess online content
Preferred qualifications
Prior experience in working with trend monitoring tools for social media or news platforms
Adequate knowledge of data collection methods and basics statistics/math required for data analysis
Strong analytical and quantitative skills and ability to see trends and patterns in data and translate data into insights based on relevance/virality
Flexibility to quickly shift priorities, multi-task, and juggle simultaneous requirements in a fast-paced environment and manage all to completion
Strong communication (verbal and written) and presentation skills
Demonstrated ability to work with minimal supervision to take initiative and follow-up on assigned projects, balanced by good teamwork skills
Curious about technology and ready to experiment with new ways of performing the tasks, with a focus on continuous improvement

Genpact (NYSE: G) is a global professional services firm focused on delivering digital transformation for our clients, putting digital and data to work to create competitive advantage. We do this by integrating lean principles, design thinking, analytics and digital technologies with our domain and ...