Head - Digital Marketing - FMCG (5-15 yrs)
- PageGroup
- 5 to 15 Yrs
- Kolkata
- 4 years ago
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Job Description
Industry : FMCG / Foods / Beverage
Category : Sales & Marketing
Job Description : Its a Digital marketing Head role for a leading FMCG foods portfolio in India
Client Details :
Our client is an Indian major that is growing from strength to strength in the FMCG space and with innovative strategies around sales and marketing, they have been one of the biggest names in the Indian market. They are looking for a Digital Marketing Head who would be overseeing the visibility of the portfolio on the digital medium.
Description :
The incumbent would report into the Marketing Head and be responsible for :
- Annual Digital Media Plan to deliver on business objectives and aligned to ABP/AOP
- Own strategic direction, implementation, performance measurement & evolution of consumer programs throughout the consumer journey
- Work closely with brand managers in identifying and recruiting influencers for campaigns
- Managing the end-to-end development from identification, briefing, amplification to reporting with agency
- Oversee in-season campaign storytelling strategy (cadence, positioning & execution) to ensure consistent messaging across all platforms
- Manage full marketing life-cycle of member engagement activities, to include ideation, planning, implementation, optimisation & success measurement
- Develop consumer segmentation & benefits strategies that provide the most relevant, timely & impactful program experiences
- Develop & execute a media strategy to deliver on app download & active user targets
- Develop & execute a media strategy to deliver on revenue & performance marketing targets for the online site
Profile :
The successful candidate should :
- Be a Management Graduate with 8+ Years of relevant experience
- Have and analytical mindset with a proven track record in delivering results across online, offline, e-commerce and technology i.e. apps.
Job Offer :
- The opportunity to work directly with the primary stakeholders within the organisation
- Work in an organisation which delivers faced paced growth for performers
For a confidential discussion about this role please contact Jennifer Shah on +91 124 452 5***
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Employement Category:
Employement Type: Full timeIndustry: Recruitment ServicesRole Category: Sales / BDFunctional Area: Not ApplicableRole/Responsibilies: Head - Digital Marketing - FMCG (5-15 yrs)Contact Details:
Company: PageGroupLocation(s): Kolkata
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Michael Page has four decades of expertise in professional services recruitment. We were established in London in 1976, and over this period we've grown organically to become one of the best-known and most respected consultancies, with an office network spanning six continents. While size has it...
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