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Lead Digital Marketing - pharmaceutical @ Golden Opportunities

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 Lead Digital Marketing - pharmaceutical

Job Description

job_description : Candidate should have 7+ yrs of overall experience (Digital Marketing preferable)
  • Candidate having 5+ years of experience in pharmaceutical or healthcare industry is preferable
  • Managing or supporting Digital Marketing operations (including but not limited to) content marketing email campaigns e-commerce and Ad Operations
  • Must have worked in digital marketing with exposure to emails SEO SEM social content and influencer marketing
  • Preferably in Pharma/Lifesciences marketing organization or have worked in digital marketing agencies supporting Pharma/LS clients
  • To work with BT lead and delivery teams in helping large clients
  • transforming their digital marketing effort and adding value to their operations.
  • To deliver process improvements identifying and deploying analytics sharing operational excellence practices and trainings to deliver optimized business outcomes.
  • To ensure process delivery is performed consistently and effectively according to established procedures processes guidelines and/or best practices.
  • To drive business towards data driven marketing by implementing initiatives driving marketing effectiveness.
  • Collaborate with teams (delivery analytics PMO technology etc) in development of whitepapers proof of concepts and similar artifacts
  • To monitor and take corrective actions around budget scheduling risk scope and quality of projects/programs.
  • Identify Analytics opportunities in processes and work with BT lead to create roadmap to transform marketing function of large organizations
  • Develop understanding on Cognitive Intelligence (Artificial Intelligence- ML Neural Networks) and identify opportunities to address problems such as unstructured and non-standard inputs judgement etc. and deliver business impact through improved scalability efficiency quality and reliability.

Employement Category:

Employement Type: Full time
Industry: ITES
Functional Area: Digital Marketing
Role Category: Email Marketing
Role/Responsibilies: Lead Digital Marketing - pharmaceutical

Contact Details:

Company: Golden Opportunities
Location(s): Chennai

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