Search engine marketing specialist (SEM/SEO)
- Cordiace Technologies
- 3 - 8 years
- Kochi
- 3 years ago
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Job Description
Job Description Responsibilities:
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field
Job Classification
Industry: IT Services & ConsultingFunctional Area: Engineering - Software,
Role Category: Software Development
Role: Software Development
Employement Type: Full time
Education
Under Graduation: Any GraduatePost Graduation: Post Graduation Not Required
Contact Details:
Company: Cordiace TechnologiesLocation(s): Kochi
Keyskills: Marketing Manager PPC Google Analytics Illustrator Javascript SEM HTML Link building SEO Photoshop
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Cordiace Technologies
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