Lead Digital Marketing @ Unison International

Job Description

Looking for a Lead Digital Marketing with 5 Plus years in digital marketing,

Salary range: 15 to20 LPA. The job is based at Bangalore . If interested please call Arshdeep at +919711250146. ar**********r@un****************l.net

Roles and Responsibilities

• Ownership of Digital Marketing for Brand
• Strategizing, Implementing & Monitoring marketing plan across all digital channels
• Ensuring ROAS and Top-line targets achieved through performance marketing
• SEO ownership in conjunction with agency to drive earned traffic targets
• Managing various marketing agencies towards achieving business objectives
• Track and evaluate KPIs of all marketing channels (SEM, SEO, email, display, retargeting, shopping ads, affiliates, social media, trade partners, etc.) and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spends
• Campaign Management
• Planning, creating & executing digital campaigns for the brand
• Managing digital media budgets, earned media, targeting and tracking ROI periodically
• Plan, execute, and measure experiments and conversion tests
• Analytics & Ecom reporting
• Monitoring ecom KPIs, identifying problems and opportunities & addressing these with the relevant teams
• Identify trends basis data and provide insights to optimize spend and performance
• Preparing a quarterly/half yearly report of analysing tie ups on these parameters and suggesting way forward

Desired Candidate Profile

Experience Range: 5 Plus years in digital marketing

Salary range: 15 to 20 LPA


Industry: Retail
Functional Area: Merchandising , Retail & eCommerce
Role Category: Merchandising, Retail & eCommerce - Other
Role: Merchandising, Retail & eCommerce - Other
Employment Type: Full Time, Permanent
,

Employement Category:

Employement Type: Full time
Industry: Recruitment Services
Role Category: Marketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Lead Digital Marketing

Contact Details:

Company: Unison International
Location(s): Bengaluru

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