Job Description
* Play a significant role in developing and implementing the company's long-term
strategic plan including new product opportunities and other growth initiatives to
meet the company's revenue and earnings targets.
* Create and execute a dynamic marketing plan that will build the company into a
dominant brand, including the development of a consistent message integrated
across all programs, promotions, products, and services.
* Lead the transformation of the company from a product-driven company to an
end-user, consumer-driven company with an emphasis on superior quality in
both products and services
* Manage outside agency resources effectively, including advertising, public
relations and corporate communication efforts to capitalize on brand presence
opportunities
* Will be responsible for Digital marketing of the products.
Desired Candidate Profile:-
* Candidate should be MBA with 5-13 years of experience in Marketing.
* Strong business and financial acumen and the ability to link marketing strategy
and results directly to overall business strategy and company financial goals.
* A history of successful brand management and equity building.
* Reasonable understanding of Trade Marketing/ BTL activities both in Modern
Trade and General Trade
* The ability to develop a strategy from an in-depth analysis of consumer and/or
customer insights.
* Proven success driving results and delivering a return on investment to the
company.
* Candidate from Food/ FMCG industry will be preferred.
Employement Category:
Employement Type: Full time
Industry: FMCG
Functional Area: Marketing & Communications
Role Category: Marketing
Role/Responsibilies: Manager/ Senior Manager- Marketing-Delhi
Contact Details:
Company: PARC Kalite Consultant
Location(s): Mumbai