Email Marketing Executive
- Go 2 Market India
- 2 to 5 Yrs
- Multi-City, India
- 4 years ago
- Email to a friend
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Job Description
The Email Marketing Executive is responsible for creating email campaigns, developing and building HTML email templates, monitoring email quality, test templates, and emails to ensure they are optimized for different email clients and devices.
- Follow best practice surrounding developing, HTML/CSS coding, optimising, and delivering email marketing campaigns.
- Build dynamic and mobile friendly newsletters, web forms, surveys, AB testing, and generate customised reports.
- Compile and analyse performance metrics and client demand to schedule, and plan sending emails.
- Aid in evaluating performance and improve the process through lessons learned.
- Test different from line, subject line, email content, sending patterns, times, and email HTML combinations for optimal delivery and highest user engagement.
Person specification:
- A working knowledge of display advertising, email, and SMS delivery platforms and related products.
- One year+ of experience working in digital marketing. Experience in B2B and B2C marketing.
- Hands on experience with an ESP.
- Experience in building/designing mobile responsive email HTML templates.
- Appreciation of cross browser/email compatibility issues.
- Track record of delivery in a fast-paced, demanding environment.
- Strong communication and interpersonal skills. Ability to work well in a cross-functional environment with multiple stakeholders.
- Excellent data analysis, presentation, written, and verbal communication skills.
- Attention to detail in documentation and communication.
- Ability to handle multiple projects simultaneously and meet variable deadlines.
- Experience with reporting desirable to feed back and visualise best performing content and templates.
- Remaining customer-centric always, ensuring everything you do assists in delivering a customer-focused experience that is appropriate for the device and stage of purchase.
Employement Category:
Employement Type: Full timeIndustry: Internet / E-CommerceRole Category: Internet MarketingFunctional Area: Not ApplicableRole/Responsibilies: Email Marketing ExecutiveContact Details:
Company: Go 2 Market IndiaLocation(s): Multi-City, India+ View Contact
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₹ 2.0 - 5 Lakh/Yr
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G2M(Go 2 Market India Pvt Ltd) is a high energy startup based out of New Delhi and operates in the space of unified communications, helping organizations with marketing automation and communication tools. Our objective is to help organizations manage their communication requirements...
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