Performance Marketing Head @ MyCaptain

We focus on our mission- We are recognized as an emerging market leader for skilling in
non-technical career spaces.

We believe in our product- MyCaptain focuses on skill-oriented courses for learners with
a personal touch. Our product is our website, App and our Captains. Our Captains are
mentors who are not just teachers but companions in our journey of self-exploration and
fulfilment.Our App and Website are designed to give a personalised and seamless learning
experience by connecting aspiring skilled people and industry experts.

We value diversity -We are an equal opportunity employer and seek diversity at all levels
at MyCaptain. We do not discriminate on the basis of race, religion, color, national origin,
gender, sexual orientation, age, marital status or disability status.

As a Performance Marketing Head you will be responsible for leading the strategy of
customer acquisition in the B2C space at MyCaptain. You will work in a fast moving and
dynamic environment with an opportunity to scale a start up from pre-series A to the end
of series A company. We are very unconventional in the non academic space. An
opportunity to broaden the breadth of knowledge in the Edu-tech space.

Build a solid performance marketing team to scale the organization to the next
level.
To project MyCaptain as an upcoming market leader in online education in the
Non-Tech space
Acquire 25,000+ paid learners through the performance marketing funnel.
Drive traction and visibility on the app to facilitate the self serve model along with
the Growth Product Manager.

Lead all the Performance Marketing strategies for customer acquisition at
MyCaptain.
Own the optimization and continuous improvement of performance marketing
channels such as Google and Instagram and increase the lead generation and
traffic.
Work closely with the Brand Communications team to devise campaigns.
Operate with the Sales and Product teams and analyse performance reports to
extract insights and accelerate growth.
Own the operations of all channels of communication with users including email,
SMS, push notifications to mention a few.
Nurture leads and evaluate their conversion rates.
Strategise on marketing budgets should be spent to ensure we have a good pipeline
of qualified leads.
Interested We are excited to speak to you if you have the following-
A demonstrated hands-on experience of 5-7 years in performance and paid
acquisition across search, social, video and affiliate marketing in the Edu-Tech or
E-Commerce start-up space.
Working experience of CRM operations and analytics tools experience in
marketing across cross-functional teams including media, content, analytics and
research.
Proven experience in mobile app marketing (acquisition and retention) would be a
plus.
In-depth understanding and experience in Marketing Automation.

This role would temporarily report to the Chief Marketing Officer( CMO) . We are
currently working remotely till we receive an official announcement that it's safe to start
working from the office. We are 200+ and growing and based out of Bangalore

View us on LinkedIn: https://www.linkedin.com/company/mycaptain-in

MyCaptain App Link: shorturl.at/vDU15

Website: www.mycaptain.in