PPC Analyst
- eAnswer Network India
- 2 - 5 Years
- Bengaluru
- 3 years ago
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Job Description
Roles & Responsibilities:Manage paid media campaigns, working across an exciting and diverse range of platforms, including paid search, social, display, native and video
Work with the Paid Media Account Director and Paid Media Managers to develop client campaign strategy to match ROI
Train Junior Analysts and wider teams across Found
Work with internal teams to set KPIs for campaigns and ensure performance is monitored closely against client goals and contractual requirements
Develop and maintain close and productive client relationships as well as have the ability to identify new business opportunities from existing clients
Develop a strong insight into each clients campaign(s) and provide well-informed, strategic and timely advice to both clients and internal departments in order to continually optimise activity
On a regular basis, client serving , communicate directly with client, attending or leading meetings, creating campaign plans/changes and implementing them as required
Maintain an in-depth understanding of the performance status of accounts at all times
Work with the Client Leadership and Sales teams to provide forecasts and presentations
Keep up to date with the latest changes in the paid landscape and ensure these are communicated clearly internally.
Campaigns management
Create an effective account structure plan, taking into consideration the clients objectives on AdWords & other required platform
Daily maintenance of campaigns and account budgets to ensure client spends are not exceeded and you are constantly providing value
Ongoing optimization of account/ campaign, including SQRs, trend analysis, competitor research etc.
Works to collaboratively to translate strategic vision into tactical solutions and results
Responsible for ongoing optimization efforts to meet campaign objectives including but not limited to negative keyword strategies, website and category exclusions , Ad creative, and landing page revisions based on performance history and the client's objectives
Consistently looks for ways to improve current processes or introduce new approaches.
Set up all tagging as required by the campaign.
Responsible for daily management of campaign budgets, on-site conversion actions and bid management
Works closely with Strategy, Data and Insights and Service Delivery team to execute clients strategic plans and provide best in class search engine marketing solutions.
Reporting
Create and provide campaign performance reports and ensure they are shared and communicated well to the client
Create monthly reports as per company standards, conducting analysis and providing commentary for results.
Recommend key actions as a result of reporting
Ensure GA data is correctly reporting (cross check, highlight discrepancies)
Skills Required:
Minimum of 1 year to 5 years experience in managing AdWords campaigns.
Shopping Ads experience is a must.
Attention to detail and analytical thought process
Advanced computer skills, proven experience in Excel and PowerPoint
Strong quantitative and qualitative analytical skills.
Need to handle work pressure
Employement Category:
Employement Type: Full timeIndustry: Entertainment
Functional Area: Advertising
Role Category: Ppc
Role/Responsibilies: PPC Analyst
Contact Details:
Company: eAnswer Network IndiaLocation(s): Bengaluru
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Keyskills: Ppc Google Adwords Smm Paid campaigns
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₹ 229999 - 459999
eAnswer Network India
About G-Rank( eAnswer Network (I) Pvt. Ltd.) eAnswer Group, an ISO 9001:2008 certified company established in 2010, is a digital marketing company offering 360° marketing solutions, delivering measurable results across different marketing initiatives ranging from Google and social media ...
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