The goal will be to manage city level marketing activities like BTL events, local partnerships, corporate alliances and sponsorship opportunities in the specified cities
The marketing activities will be conducted across the following channels schools, apartments, corporates, popular catchment areas (mall, amusement parks).
Maintain brand identity through a sustainable community of students, parents, teachers and schools
Generate a steady flow of leads along with team according to requirement
Manage cost, utilisation and efficiency of leads
Understand the business needs of the company to plan and execute scalable marketing activities in the specified city
Work closely across functions like sales, product and finance to drive the marketing objectives of the company
Negotiate with partners, vendors and other external agencies to drive the marketing ROI
Analyze and report the impact of various marketing activities and feed those data insights into subsequent campaigns to improve ROI
Own the city level growth, promotions and marketing across channels