Digital Marketing Manager @ GenXhire Hiring

Job Description

Salary-5 lacs

Location -Govandi East

Job description

1. Plan and execute the integrated digital marketing calendar with focus on delivery of all the social media/online marketing activities
2. Craft & execute brand engagement opportunities online in liaison with the overall marketing activation for the period. Stay up to date and informed on social media tools, strategies, and best practices

3. Manage all digital campaigns, from ideation to media planning to optimization and performance analysis
4. Create and implement digital campaigns across multiple platforms to increase the brand presence, with right target audience.
5. Clearly measure effectiveness of the campaigns as per the brand funnel and ensure improvements in consideration and eventual consideration

6. Provide analytics & reporting on all marketing campaigns- ROAS Analysis, Clicks, Conversions, and other funnel metrics.

7. Prepare & implement action plans to improve key metrics. Bring in new marketing initiatives - content & pull strategies

8. Scout for new technology / digital partners and assess strategic fit with our business requirements. Negotiate and on board the finalized partners/vendors.
9. Co-ordinate with digital agency for campaign planning & seamless execution
10. Liaise with our ecommerce partner for conducting joint marketing activities
11. Analyze customer behavior and efficacy of our marketing campaigns. Measure & quantify the impact of marketing campaigns and recommend action items accordingly

12. Promote the brand website (organic & inorganic), manage & refresh the content periodically and drive high user engagement on the site
13. Continuously monitor the performance of our social channels and make changes as required
14. Prepare high impact reports on weekly/monthly basis and for the marketing activities

Competencies:

-Online marketing channels (SEM, SEO, Social media marketing, retargeting, programmatic advertising etc.)

- Data Analytics

- Experience in handling large campaign planning, optimization for both performance and brand impact.

- Proficient in web Analytics (usage of Google Analytics, Omniture etc.)

-MS Office (mainly Excel and PPT)

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Rs 0 - 50K PM Rs 50K - 1 LPA Rs 1.0 - 1.5 LPA Rs 1.5 - 2.0 LPA Rs 2.0 - 2.5 LPA Rs 2.5 - 3.0 LPA Rs 3.0 - 3.5 LPA Rs 3.5 - 4.0 LPA Rs 4.0 - 4.5 LPA Rs 4.5 - 5.0 LPA Rs 5 - 6 LPA Rs 6 - 7 LPA Rs 7 - 8 LPA Rs 8 - 9 LPA Rs 9 - 10 LPA Rs 10 - 12 LPA Rs 12 - 14 LPA Rs 14 - 16 LPA Rs 16 - 18 LPA Rs 18 - 20 LPA Rs 20 - 22 LPA Rs 22 - 24 LPA Rs 24 - 26 LPA Rs 26 - 28 LPA Rs 28 - 30 LPA Rs 30 - 32 LPA Rs 32 - 34 LPA Rs 34 - 36 LPA Rs 36 - 38 LPA Rs 38 - 40 LPA Rs 40 - 42 LPA Rs 42 - 44 LPA Rs 44 - 46 LPA Rs 46 - 48 LPA Rs 48 - 50 LPA Rs 50 - 75 LPA Rs 75 Lakh - 1C PA Rs 1 Crore+ PA

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