Assistant Manager - Customer Lifecycle
- MX Player
- 2 to 5 Yrs
- Bengaluru
- 4 years ago
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Job Description
- Lead the user retention efforts of the subscription business for MX Player by engaging SVOD and converting existing AVOD users to SVOD users basis data and event flows
- Develop and plan CLM campaigns across Web, Inapps, emailers improve key SVOD KPIs mainly Retention, user engagement and Winback performances etc.
- Execute cross sell & upsell of packs across platforms & ensuring relevant touch points at various levels as per user behavior.
- Executing campaigns across Emailers, Whatsapp, Push notifications
- Work with multiple stakeholders, upstream with executives and marketing leaders and downstream with agencies.
- MIS, Reporting of data and functional formats to be sent across key stakeholders within the company
- Designing A- B tests, SMTP initiatives and Real time execution of campaigns to establish proper campaign funnelization and through relevant KPIs.
- Conducting multivariate testing across marketing
Skills & Competencies :
- Good knowledge of CleverTap, Appsflyer & other CLM tools
- Ability to visualise data effectively to drive growth and arrest churns
- A strong team player, comfortable working collaboratively, virtually and independently in a fast-paced and agile environment
- Monthly data presentation and alignment to business KPIs
Required Qualifications :
- 2+ years of work experience in CLM
- Prior OTT experience would be beneficial
Employement Category:
Employement Type: Full timeIndustry: Media / Dotcom / EntertainmentRole Category: Sales / BDFunctional Area: Not ApplicableRole/Responsibilies: Assistant Manager - Customer LifecycleContact Details:
Company: MX PlayerLocation(s): Bengaluru
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MX Player
About Us MX Player is a video streaming app that offers thousands of hours of premium, exclusive and original content from leading Producers and Publishers. It’s a one-stop app for some of the best Movies, TV Shows, Web Series, Music Videos and Short Videos. The platform lays focus on Excl...
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