Close coordination with Team Lead- IEC to create effective marketing campaigns.
Developing the annual plan with Team Lead and ensuring their execution within the given timeline and approved budget- report deviation if any.
Set KPIs for each activation and measure progress post roll-out.
Be responsible for the inventory management and quality of all marketing collaterals
Maintain effective relationships with vendors to ensure a good partnership for the organization
Identify & evaluate opportunities of partnership with external agencies to leverage associations for mutual benefit
Work closely with the Creative Agency (and or the in-house creative designer) for all Offline collateral requirements, including briefing & guiding the agency
Responsible for the production & quality of all marketing collaterals
Coordinating all offline campaign related activities including on ground events ( ex: deciding the venue, theme/concept, marketing collaterals & in-house teams for resource management)
Be up to date with current market trends and competitor activities & impact
Work with inter departmental teams with in the organization to ensure effective implementation of plans
Qualifications:
Graduate degree in Marketing & Communications/ MBA with specialization in Marketing
In-depth understanding of the workings of strategic & operational marketing
Demonstrated success in brand management and proven track record in developing, planning and executing marketing campaigns
Good communication skills
3-4 years of experience in marketing field would be preferable
Employement Type: Full time Industry: NGO / Social Work Role Category: NGO / Social Work Functional Area: Not Applicable Role/Responsibilies: Assistant manager - Offline Marketing