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Manager - Performance Marketing @ 2coms

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 Manager - Performance Marketing

Job Description


Hiring Manager - Performance Marketing for one of the leading real estate developer firm in Kolkata!
Position: Manager - Performance Marketing
Roles & Responsibilities:
  • Build a strong Performance Marketing strategy to reach the target audience at scale to deliver growth at optimum costs.
  • Build and lead the performance marketing team towards meeting business objectives.
  • Plan, strategize and execute all performance marketing campaigns through paid mediums (Facebook, Google, affiliates, Programmatic, etc.) & organic mediums (SEO, ASO, etc) to meet business growth.
  • Implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas. Drive a mindset of building a pipeline of multiple experiments in digital marketing to drive growth.
  • Measure and report performances of all digital marketing campaigns using different analytics and attribution tools to assess against goals and business impact.
  • Plan and forecast monthly, quarterly, annual acquisition numbers and costs.
  • Partner with the creative and brand marketing teams to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches.
  • Should be able to build agile capabilities in the digital marketing portfolio to be able to meet dynamic business needs.
  • Drive marketing tech roadmap in coordination with the Tech and Product Teams.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Requirements
Minimum Qualifications: BSc/BA in Marketing Business or related field.
Experience: 5-7 years of experience
Technical Skills:
  • Knowledge of Analytics, Attribution and Planning tools (such as Google Analytics, Appsflyer, Branch, Kochava, Adjust, etc).
  • Experience with data handling through Looker/SQL etc.

  • Behavioural Skills:
  • Excellent communication skills
  • Strong organizational and leadership skills.
  • Analytical mindset

  • Language Skills: English/ Hindi/ Bengali

    Employement Category:

    Employement Type: Full time
    Industry: Recruitment
    Functional Area: Advertising, DM, PR, MR & Event Management
    Role Category: Content Distribution
    Role/Responsibilies: Manager - Performance Marketing

    Contact Details:

    Company: 2COMS Consulting
    Location(s): Kolkata

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    Keyskills:   Content Distribution retargeting Social Network Advertising Paid Campaigns Paid Promotion Paid Marketing Placement Networks social media advertising

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    ₹ 1000000 - 2000000

    2coms

    2Coms Consulting Pvt Ltd. Client is a leading provider of information technology, consulting, and business process services, dedicated to helping the world's leading companies build stronger businesses. Headquartered in Teaneck, New Jersey (U.S.), They combines a passion for client satisfaction,...