Manager - Performance Marketing @ 2coms

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Manager - Performance Marketing

2coms
5 - 10 Years
Kolkata
4 years ago
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Job Description

Hiring Manager - Performance Marketing for one of the leading real estate developer firm in Kolkata!
Position: Manager - Performance Marketing
Roles & Responsibilities:

Build a strong Performance Marketing strategy to reach the target audience at scale to deliver growth at optimum costs.
Build and lead the performance marketing team towards meeting business objectives.
Plan, strategize and execute all performance marketing campaigns through paid mediums (Facebook, Google, affiliates, Programmatic, etc.) & organic mediums (SEO, ASO, etc) to meet business growth.
Implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas. Drive a mindset of building a pipeline of multiple experiments in digital marketing to drive growth.
Measure and report performances of all digital marketing campaigns using different analytics and attribution tools to assess against goals and business impact.
Plan and forecast monthly, quarterly, annual acquisition numbers and costs.
Partner with the creative and brand marketing teams to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches.
Should be able to build agile capabilities in the digital marketing portfolio to be able to meet dynamic business needs.
Drive marketing tech roadmap in coordination with the Tech and Product Teams.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Requirements
Minimum Qualifications: BSc/BA in Marketing Business or related field.
Experience: 5-7 years of experience
Technical Skills:

Knowledge of Analytics, Attribution and Planning tools (such as Google Analytics, Appsflyer, Branch, Kochava, Adjust, etc).

Experience with data handling through Looker/SQL etc.

Behavioural Skills:

Excellent communication skills

Strong organizational and leadership skills.

Analytical mindset

Language Skills: English/ Hindi/ Bengali

Employement Category:

Employement Type: Full time
Industry: Recruitment
Functional Area: Advertising, DM, PR, MR & Event Management
Role Category: Content Distribution
Role/Responsibilies: Manager - Performance Marketing

Contact Details:

Company: 2COMS Consulting
Location(s): Kolkata

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Keyskills: Content Distribution retargeting Social Network Advertising Paid Campaigns Paid Promotion Paid Marketing Placement Networks social media advertising

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Preferred City (* max. 2 w/comma)

Designation / Expected Role

Current / Recent Company (*)

Experience (*)

Expected Salary (*)

Desired Industry (*):

Functional area / Department (*):

Enter Skills (key skills, subjects, technologies & roles to use in search)

Write briefly about yourself, your experience and education (*)

Attach ResumeMax 2.38 MB (RTF, PDF, DOC, DOCX formats only parsed)

Please, check the file size and type.

Add social media [ + ]

Create password

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2coms

2Coms Consulting Pvt Ltd. Client is a leading provider of information technology, consulting, and business process services, dedicated to helping the world's leading companies build stronger businesses. Headquartered in Teaneck, New Jersey (U.S.), They combines a passion for client satisfaction,...

Manager - Performance Marketing @ 2coms

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